Trying myself at PPC, need experts advice

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badar

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Apr 20, 2008
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So, after doing some couple of hundreds on SEO this month (know it's small, comparing to what some of the guys here earn, still, my 3rd week only), I finally found guts in me to try PPC. I am a bit frightened about people getting burned right away, when starting at PPC, so I'm currently trying to take all precautions, and advices would be nice. Decided to launch my PPC attempts with AdWords.

So, basically my niche is forex. I have a landing page, which I know converts very well for most people who promote this product (I didn't steal it, it is available to download). So, my first step, I gathered keywords from Google Adwords Keyword Tool according to my niche, and I chose only ones that had no competition at all (the competition graph was empty for 'em). Basically, i'm curious to know:

1) How much ad groups do I need to create?
2) How much ad variations there have to be in ad group?
3) How much keywords do I have to target in ad group?

Oh and yes, I've actually thought about targeting CN, cause I found ads running on some of the sites related to my niche. But in general I thought about running ads on Search Network.

All the questions I have for now. Please give your thought, if I'm heading in right direction.

Thanks in advance.
 


Create as many adgroups as you have categories of keywords. Put similar keywords in the same adgroup. If your keyword list is small, maybe make an adgroup for every keyword. Put two or three different ads in every adgroup and split test.
 
bubbles said:
Create as many adgroups as you have categories of keywords. Put similar keywords in the same adgroup. If your keyword list is small, maybe make an adgroup for every keyword. Put two or three different ads in every adgroup and split test.
Click to expand...

Thanks, got your point. Does the adwords keyword tool competition graph really matters? Will it affect my CPC? I'm thinking of doing like 0.80$ max bid for my start and after some days, lower it down till 0.50$

oh and yes, the niche isn't that big (it's forex, though it's a forex sub niche), so how much keywords does you usually gather for your campaign?
 
Just because a keyword isn't competitive, doesn't mean you'll get conversions. Targeted traffic that converts is what you want, not just cheap traffic. Google (from what I've heard) is actually very strict about which keywords they will let you use. If they don't think your keywords match your content, it's going to be a no go. I would advise that you start out with MSN or Yahoo and then try Google later. I agree with Bubbles about split testing. You've got to learn Google's rules before you decide what to do, they have more of them almost every day.
 
The keywords I chose are actually describing my product functions very much. It's not like I chose some random, shitty keywords.
 
i would highly suggest taking $50 you might throw away on PPC and try PPC-Coach. The wealth of knowldege on the forum is phenomenal.
 
badar said:
The keywords I chose are actually describing my product functions very much. It's not like I chose some random, shitty keywords.
Click to expand...

You're missing what he meant. He meant that if your keywords do not match your content, Google will slap you with high bids. By this, we mean that if your keywords do not SHOW UP exactly in your sales letter, Google will consider your landing page irrelevant to the topic.

And it can't just show up once. In my opinion, at least every other sentence has to use the specific keyword you are targetting.
 
I know where you're coming from. I just started my 1st campaign after lots of studying, making sure not to make any noob mistakes. Though if you just wanna get your feet wet, and try to guage how you might do in PPC, you may wanna start with Yahoo, or MSN...until you're comfortable. Right now i'm just on YSM, and the volume is obviously a lot less...but is easier to learn the ropes and get a feel for it more w/o burning a hole in your pocket the 1st week.
 
Do two separate campaigns...one for "Search" and a separate one for "Content Network".

The reason is that your CTR on Content is going to suck, always does...and you don't want that to drag down the CTR on your Search campaign.

Basically, the better your CTR, the lower the bid you can get away with.
 
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