TRUE Selects Oridian Online Media Solutions to Sell Ads
New York — TRUE, the leading scientifically based online relationship service, has selected Oridian Online Media to provide exclusive advertising representation of its popular Web site and email newsletters.
“This is an extraordinary and first-time opportunity for brand and performance marketers to associate themselves with a popular and highly targeted consumer brand like TRUE,” says Robert Regular, President of Oridian. TRUE is a proven leader and one of the top five properties in online dating services, providing millions of members a safer, scientific and smarter way to find their soul mates. With the only truly scientific compatibility test online, the TRUE Compatibility Test™ (TCT), TRUE measures 99 relationship factors to help singles find their most compatible match. “We’re very proud and excited to be representing them.”
“After an extensive search for the right partner, Oridian proved to be the only choice for ad sales representation, especially since TRUE expects each advertiser to receive the highest levels of service, knowledge and professionalism,” commented Cornell McGee, SVP of Acquisition Marketing.
TRUE will display IAB standard advertising sizes, such as 728x90, 468x60 and 300x250, across coveted sections of the Web site and in email newsletters. Additionally, TRUE will display ads according to profile-based targeting, such as age, gender and geography.
New York — TRUE, the leading scientifically based online relationship service, has selected Oridian Online Media to provide exclusive advertising representation of its popular Web site and email newsletters.
“This is an extraordinary and first-time opportunity for brand and performance marketers to associate themselves with a popular and highly targeted consumer brand like TRUE,” says Robert Regular, President of Oridian. TRUE is a proven leader and one of the top five properties in online dating services, providing millions of members a safer, scientific and smarter way to find their soul mates. With the only truly scientific compatibility test online, the TRUE Compatibility Test™ (TCT), TRUE measures 99 relationship factors to help singles find their most compatible match. “We’re very proud and excited to be representing them.”
“After an extensive search for the right partner, Oridian proved to be the only choice for ad sales representation, especially since TRUE expects each advertiser to receive the highest levels of service, knowledge and professionalism,” commented Cornell McGee, SVP of Acquisition Marketing.
TRUE will display IAB standard advertising sizes, such as 728x90, 468x60 and 300x250, across coveted sections of the Web site and in email newsletters. Additionally, TRUE will display ads according to profile-based targeting, such as age, gender and geography.