tracking ecommerce ppc conversions with google analytics

[kdr4t]

According to google analytics a good number of our campaigns are not generating many conversion or much revenue. However they really are,
what is happening is we get a lot of sales from customers clicking our ad (may be an expensive product) and then later googleing our company name
and buying then and there.

According to slide 10 here : Interpreting Reports--Traffic Sources

If they click an adwords ad and then later go directly to our website, then our adwords ad still gets credit for the
revenue and conversion (but probably not bing and yahoo ads?)

However it says the most recent referral/campaign/SEARCH gets the credit for the conversion and revenue.

So googleing our company name is getting credit of the revenue and conversion that are really comming from our ads.

Is there anyway for me to setup/view the ppc ads that generated the sale even if they come back to our site later by googleing our name?

 

[Thrawn$]

Using Search Funnels to Grow Your Adwords Account | The Adventures of PPC Hero

You have to track by first click attribution, you will need to configure your analytics

http://www.mediarunsearch.co.uk/blog/first-click-last-click-what-click.html

 

[kdr4t]

thanks for the links.

However when I go into adwords it shows the low number of conversions (because they're being tracked as conversion from the organic search of the company name) and then I went to conversion funnel. It shows the same small number of conversions, and even when I click 'fist click analysis' it still shows that same small number of conversions..