Tracking CPA leads by Keyword - how to guide

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jschmidli

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Jul 20, 2007
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Ok I have seen many posts here about tracking CPA leads generated by keyword.
I think that it is a great idea but being the newbie I am I had no idea how this could be done.
Then one night it hit me on how I could do this. I have not seen any instructions for newbies to set this up so I thought I would share.
I am by no means an expert at this and I will prob miss a step here or there but it will be a start.


First off each CPA network has the ability to track sub id's. If the network is running direct track then to add a sub id
you simply add it to the end of your tracking link. For example:

http://network_url.com/z/2436/CDyouraffiliatenumber/subid

There are other networks that have different methods of tracking sub id's. They are all basically the same method. Simply ask your affiliate manager about it.

Ok now here comes the trick part.
This deals with Google adwords only. Other PPC networks will be similar.
You are going to send each keywords traffic to a unique url that has a keyword variable attached to it.
So, open up your keyword list and you should see your keyword list like this:

flowers
daisys
vase
flower delivery

Here is how to set your keyword list up to go to the unique url you want

flowers ** 1.00 ** http://www.flowerexample11111.com/index.php?keyword=1
roses ** 1.00 ** http://www.flowerexample11111.com/index.php?keyword=2
daisys ** 1.00 ** http://www.flowerexample11111.com/index.php?keyword=3
vase ** 1.00 ** http://www.flowerexample11111.com/index.php?keyword=4
flower delivery ** 1.00 ** http://www.flowerexample11111.com/index.php?keyword=5


simply change the keyword number for each different keyword you have all the way down the list

Notice you can also specify a different max CPC for each keyword.
Now you have attached the keyword variable to the url. You could just use the exact keyword but I do not reccomend it as you will be passing this information through the CPA network.
By using a number and keeping track of your keyword list in an excel sheet with the number referenced to each keyword you will be safer.

Now for the last step you have to know a little PHP to extract the vairable and place it in the tracking link.

Simply add this to the top of your code within the <body> tag of your landing page:

<?php
$subid = $_GET['keyword'];
?>

Then add the following bit of PHP code to your affiliate link.

http://network_url.com/z/2436/CDyouraffiliatenumber/<?php print ($subid);
?>

That is it you should now be tracking your leads by keyword. When you check your stats your subid will show a list of numbers
you can then reference the number to the keyword in excel.

I hope this helps some. As I stated before I am by no means an expert at this. If you have any other tips pleas post them.
I am still working on a way to track leads generated by the content network as this method will only work for searches.

Hope this helps,
Joe
 


I just hire all my cousins from mexico to monitor each keyword live on the fly, I get amazing results except for the occasional " da me un burrito tengo hambre" mixed in with the results, whats really cool is as my campaigns grow they are all having enough kids to match my addititional campaigns and keyword expansions.

This is the best way to track by keyword hands down.
 
http://www.wickedfire.com/affiliate-marketing/12482-how-adwords-dki-boost-your-fucking-qs.html

Use that same method to track keywords, just tag on the dynamic keyword sent to your page onto the affiliate URL, and voila, your tracking keywords. The only problem or concern is the fact that your sending the affiliate network your keywords. You can get around this by inserting them into a database and tacking the row number of the KW onto the affiliate URL for the sub id. That way, all the network sees is a number, but that corresponds to a kw in your database...
 
http://www.wickedfire.com/affiliate-marketing/12482-how-adwords-dki-boost-your-fucking-qs.html

Use that same method to track keywords, just tag on the dynamic keyword sent to your page onto the affiliate URL, and voila, your tracking keywords. The only problem or concern is the fact that your sending the affiliate network your keywords. You can get around this by inserting them into a database and tacking the row number of the KW onto the affiliate URL for the sub id. That way, all the network sees is a number, but that corresponds to a kw in your database...
That's exactly how you're supposed to do it. Send it to your own script first, log the kw in your db and associate it with a record number (or whatever unique # u want) then use that # as the sub id for the affiliate.
 
If you don't know how to code and not want to go through the trouble of creating a database, you can get a very simple script that will do this for you without your network knowing your keywords. It does the exact same thing as above and it's around $30 - Affedit -(formerly Reftrack) (non-afflink, no affiliation, it's not my software). So, if you have 10K keywords you don't have to enter each keyword in your database yourself as above.

I use keyword radar myself as you have to have a landing page with the above software. Although unlike Keyword Radar, the above sotware is hosted on your site, so you're the only person that knows which keywords are converting.

Thought I'd just mention this if anybody is looking to track keywords. I'm not trying to sell that person's software or anything. I just had a hard time myself figuring out how track keywords, since I have around 10K keywords in my campaigns. Everytime I would ask for help on tracking keywords, everybody responds with, "use sub-ids", and I have to explain everytime how I have so many keywords and can't go through all the trouble I've adding a sub-id (code) to every keyword, etc..etc..etc..
 
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