The rule of 3

[WallaceCleaver]

In real world marketing they say that a prospect has to be exposed to your message three times before they will commit to buying. Do you feel that this applies to online marketing as well? If so, how would you suggest that one could go about achiving those three exposures?

 

[VinSVT]

I'm a little lost on the question...

When you said exposed to "your message" do you mean like your add to sell something or what? If so... http://www.retargeting.com/about-demo.htm looks very interesting.

 

[Payton]

Well if you have an email newsletter sending updates on a regular basis would give you that frequency. I don't know that users need to be exposed more times to your msg but seeing it more will likely give some sense of security that you're not a fly-by-night operation.

I tend to think it's more a timing issue, but I'm no expert in this

 

[WallaceCleaver]

I'm a little lost on the question...

When you said exposed to "your message" do you mean like your add to sell something or what? If so... http://www.retargeting.com/about-demo.htm looks very interesting.

Well, in radio the "message" might be your 800 number. Online your message might be that you think xyz affiliate program sells the best widgets.

 

[Payton]

It could just be "Our website is who you need to buy * from"