The Power of Lawn Signs

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Maevn

Maevn

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Dec 3, 2008
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Over the past two years, I have developed a growing fascination with lawn signs. Not the ones advertising politicians or plumbers, but the ones advertising websites. Dating websites.
These signs are so prevalent in my area that I decided to launch a private investigation into who was behind them and just how far they stretched. What I found started in my small home town and led me all the way to the secret guerilla marketing infrastructure of a multimillion-dollar company…
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Link to article: “Single?” Lawn Signs Conquer the American Landscape The Metric System
 


I had been wondering about this for years.. led me to a couple 'lawn sign' tactics in my neighborhood, converted shitty but I guess it depends on the niche..
 
Woops,

Probably should have searched first to make sure that this wasn't a re-post, my mistake.

Anyhow, it's a good read.

Mods - sorry about that, feel free to lock and/or delete the thread.
 
EmpyreMediaGreg said:
Lawn signs don't work that well in my area. They are usually taken down with the first 12 hours which makes the investment pretty worthless.
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Do the right research and they can be up much longer.

I used them for a real estate related venture....one sign in particular stayed up about a year and a half next to a high end hotel. I know of atleast 3 signs that have been up for 3+ years in my area as well.
 
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