ummm... i found it. it's "new client".
They kind of screwed me though. I spent $125 (which was the minimum purchase for the discount), and they came back and said that my credit card didn't clear $9 of the $25 order, which is curious.
Then they removed the most expensive site from the bundle and gave me $80 worth of ads for $16, as opposed to $125 worth of ads for $25. This was all automated and they didn't ask me if I still wanted to go ahead with the order. They just processed it anyways.