Testing two different sales page approaches for my blog book

[Andrew]

When publishing my blogging ebook I ran in to a big problem with the sales page. Its no secret that most publishers think scam when they see a sales letter. When I first interviewed Aaron Wall for my blog, people thought his book was a rip off because he had a sales letter!

I am running an experiment with my new blog book. I have created two sales pages, one that looks like a shitty sales letter, which I'm sending PPC traffic to, the other is more review oriented, I was looking at Amazon.com when I made it.

Over the next weeks and even months I am going to continue testing these. My hypothesis is that the sales letter will stink with blog traffic while the sales letter (which really needs more work) will convert best with PPC traffic. So far, it appears both are converting.

Spammy sales letter
Review/Amazon.com style sales page

 

[a.titus1]

Whats your target in terms of volume to give an accurate reading?

Be sure to keep us updated, I would be interested in this as well.

 

[DanNicol]

The spammy sales letter is not that spammy. You would need to highlight everything and place mocked up adsense/clickbank earnings inorder to achieve spammyness (new word?). If you need an example feel free to look at http://www.secretaffiliateweapon.com/.


Seriously I do like the Amazon style. Good job!

 

[WallaceCleaver]

I think that the Amazon-style one would look better with the righthand nav column added to that page. Otherwise it just looks like a page that you slapped up onto your site that doesn't really tie into anything.

 

[Payton]

I gotta say I'm not feelin the centered page with the different colored background. If this letter is going to be on your site I think the non-spammy one would be a better fit

You gotta remember your audience, I'm gonna guess that it's webmasters who are thinking about or already have a blog and want to monetize it. These people have been around and might not respond well to the spammy letter, just my 2 cents

 

[Andrew]

I gotta say I'm not feelin the centered page with the different colored background. If this letter is going to be on your site I think the non-spammy one would be a better fit

You gotta remember your audience, I'm gonna guess that it's webmasters who are thinking about or already have a blog and want to monetize it. These people have been around and might not respond well to the spammy letter, just my 2 cents

Right now I am not sending my readers to the sales letter. Instead I am sending PPC traffic targeting business blogging keywords.

 

[Charlie]

It will be interesting to see which converts best. Although I hate spamy type letters, yours isn't too spammy (no different colored fonts, relitively short) so might actually do ok