The song "
Never Gonna Give You Up" 's
campy music video became the basis for an
Internet phenomenon known as
"rickrolling". It took its name from an earlier phenomenon known as "duckrolling", in which someone would post a blind link to a page allegedly relevant to a discussion that upon viewing would prove to be a
non sequitur - specifically, an image of a duck on wheels, "Duckrolling" the viewer. This led to other "-rolls", including the tayroll (Linking to Tay Zonday's cult "
Chocolate Rain" Youtube video) and eventually to the "Rickroll", taking the prefix from Astley's forename. This phenomenon grew, eventually becoming widespread enough to attract some coverage in the mainstream media.<sup id="cite_ref-3" class="reference">
[4]</sup><sup id="cite_ref-You.27ve_been_tRicked_0" class="reference">
[5]</sup> As a result of the phenomenon, the four most-viewed copies of the music video on
YouTube have received over 13 million
hits as of
March 17,
2008
