Sudden drop in Landing Page CTR...

motivatednewbie

New member
Sep 12, 2009
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Hmm... I had this landing page that was doing between 30-40% in CTR the whole of last week...but this week, the CTR suddenly plummeted to around 10%... what could be the cause? As far as I can tell, traffic quality is still the same.
 


Is there some new competition in your niche with an ad that is peeking the potential customer's interest?
 
Hmm... I had this landing page that was doing between 30-40% in CTR the whole of last week...but this week, the CTR suddenly plummeted to around 10%... what could be the cause? As far as I can tell, traffic quality is still the same.

You landing page was on the news.