(Okay.. i've posted this in the newbie forum, with the newbie alert tag and I am, indeed, a newbie... so hopefully thats as flame-retardant as I can hope for...)
When pursuing a new campaign or niche, what "type" of site would the more seasoned marketeers be inclined to go with?
For example, if your niche was "Pregnant Women" - would you....
a) Create a content-based website at pregnant-women.com and create a variety of sections to the site, each based around different pregnancy-related topics, and each promoting different offers. For example, if you were running it as a blog, you may have a post about the merit of breast milk vs formula, stuffed with promotion for and links to breast pumps.
b) Identify "divisions" of this niche, such as breast pumps, maternity pants, pushchairs etc - pull offers for each, and set up seperate single-page/landing page websites for each offer.
So basically, one website on a broad topic encompassing several offers; or several websites each based on a single offer?
Additionally, if you went with option "a", would your PPC campaigns be directed to the site as a whole, or to specific sections based on which offer you want to promote?
I realize for many that this may just a painting-by-numbers issue; that the approach depends on the niche; and that experimentation is probably the best way to determine the optimal method to use; but I was just curious as to what peoples initial thoughts are when starting out on a new market.
When pursuing a new campaign or niche, what "type" of site would the more seasoned marketeers be inclined to go with?
For example, if your niche was "Pregnant Women" - would you....
a) Create a content-based website at pregnant-women.com and create a variety of sections to the site, each based around different pregnancy-related topics, and each promoting different offers. For example, if you were running it as a blog, you may have a post about the merit of breast milk vs formula, stuffed with promotion for and links to breast pumps.
b) Identify "divisions" of this niche, such as breast pumps, maternity pants, pushchairs etc - pull offers for each, and set up seperate single-page/landing page websites for each offer.
So basically, one website on a broad topic encompassing several offers; or several websites each based on a single offer?
Additionally, if you went with option "a", would your PPC campaigns be directed to the site as a whole, or to specific sections based on which offer you want to promote?
I realize for many that this may just a painting-by-numbers issue; that the approach depends on the niche; and that experimentation is probably the best way to determine the optimal method to use; but I was just curious as to what peoples initial thoughts are when starting out on a new market.
