This probably belongs in Trade and Sell, but here goes:
Media Buyer
A mobile online marketing division at Sony Pictures Entertainment is looking for a talented Media Buyer. He/she will be part of an online marketing team and will primarily be buying WAP inventory, and, secondarily, managing web CPM and CPC accounts.
This business minded and quantitative individual will take WAP/Web CPM leads from the Sales team (or prospect their own leads), sign the deal after investigative calls, launch the campaign with internal creative assets, and manage and optimize the campaign from the beginning to the end. The Media buyer will work with the design team and Director of Sales and Marketing to create WAP/Web landing pages and banners.
In addition, the Media Buyer will work closely with our tech team, product managers, and compliance team to create profitable media buying campaigns. The Media Buyer will be responsible for closely monitoring the Web/WAP accounts to find the best solution for profitability for the account. Daily communication with clients will be necessary for effective account management. Optimization of the campaign will require a full understanding and application of: CPM/CPC metrics, mobile carrier compliance regulations, target demographics and segmentation, creative management (banners and landing pages), source URL’s, frequency caps and strategic expenditures of funds. Some travel will be required as this person will need to meet with clients and attend trade shows to find new leads. As the media buyer will communicate daily with clients, strong negotiation and business development skills will be needed for this position in order to reach sales targets.
Requirements:
· 4 year Bachelors degree
· 2+ years media buying at an online direct response company
· Strong communication, negotiation, quantitative, business development and organizational skills
· Extensive experience in CPM/CPC/CPA online marketing, campaign development and performance analysis
· Extensive experience in WAP media buying
· Proficiency with tracking and reporting systems
· Extensive experience analyzing, quantifying and recording performance metrics
· Proven track record managing budgets to meet ROI goals
· Excellent computer skills: excel, word, and power point
In Addition:
· Previous experience at a Mobile direct response company a plus
· Experience with using an Ad server a plus
· Extensive rolodex of clients a plus
Salary is commensurate with experience. Please send your resume to tyson.su@spe.sony.com with the subject: Media Buyer.
Media Buyer
A mobile online marketing division at Sony Pictures Entertainment is looking for a talented Media Buyer. He/she will be part of an online marketing team and will primarily be buying WAP inventory, and, secondarily, managing web CPM and CPC accounts.
This business minded and quantitative individual will take WAP/Web CPM leads from the Sales team (or prospect their own leads), sign the deal after investigative calls, launch the campaign with internal creative assets, and manage and optimize the campaign from the beginning to the end. The Media buyer will work with the design team and Director of Sales and Marketing to create WAP/Web landing pages and banners.
In addition, the Media Buyer will work closely with our tech team, product managers, and compliance team to create profitable media buying campaigns. The Media Buyer will be responsible for closely monitoring the Web/WAP accounts to find the best solution for profitability for the account. Daily communication with clients will be necessary for effective account management. Optimization of the campaign will require a full understanding and application of: CPM/CPC metrics, mobile carrier compliance regulations, target demographics and segmentation, creative management (banners and landing pages), source URL’s, frequency caps and strategic expenditures of funds. Some travel will be required as this person will need to meet with clients and attend trade shows to find new leads. As the media buyer will communicate daily with clients, strong negotiation and business development skills will be needed for this position in order to reach sales targets.
Requirements:
· 4 year Bachelors degree
· 2+ years media buying at an online direct response company
· Strong communication, negotiation, quantitative, business development and organizational skills
· Extensive experience in CPM/CPC/CPA online marketing, campaign development and performance analysis
· Extensive experience in WAP media buying
· Proficiency with tracking and reporting systems
· Extensive experience analyzing, quantifying and recording performance metrics
· Proven track record managing budgets to meet ROI goals
· Excellent computer skills: excel, word, and power point
In Addition:
· Previous experience at a Mobile direct response company a plus
· Experience with using an Ad server a plus
· Extensive rolodex of clients a plus
Salary is commensurate with experience. Please send your resume to tyson.su@spe.sony.com with the subject: Media Buyer.
