So about this quality score

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JamesH

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Jun 25, 2006
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I'm in a niche, and Google is requiring me to bid .20 on all keywords, and sometimes even .30 to .40 for certain keywords. I'm only competing with 3 other guys for these keywords. So shouldn't I only need to bid around .10 or less? My landing page is a single pager. So I'm assuming I'm having QS issues. Well this is affecting my ROI big time, so how can I lower it? Put a blog in the background? And how long will it take to show results in Adwords so that I know I'm doing the right thing? Thanks a shit ton guys.
 


I was wondering the exact same thing yesterday and was going to post about it. You beat me to JamesH. If there are five competitors for a single keyword, and I bid the lowest shouldn't my site be at the bottom of the page instead of being excluded. Why do you have to make the minimum bid?
 
Volume said:
I was wondering the exact same thing yesterday and was going to post about it. You beat me to JamesH. If there are five competitors for a single keyword, and I bid the lowest shouldn't my site be at the bottom of the page instead of being excluded. Why do you have to make the minimum bid?
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Because they're greedy assholes. Setting a price floor above equilibrium when there is no reason to.
 
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