I've read some online, and from what I can tell, there are risks to completely changing site structure..
-Loss in site traffic (temporary and/or permanent if done wrong)
-Possible loss in link juice due to failed redirects
-etc.
But I really think a lot could be gained if it were set up better. The positives, the site has growing authority, some pretty good links with a lot more coming in, and 275 pages of content ranging from 500-2500 words, average being about 800.
The negatives... it's poorly structured and it has 275 pages to deal with. Traffic is peaking, if not slowly decreasing.
My questions are these:
-Loss in site traffic (temporary and/or permanent if done wrong)
-Possible loss in link juice due to failed redirects
-etc.
But I really think a lot could be gained if it were set up better. The positives, the site has growing authority, some pretty good links with a lot more coming in, and 275 pages of content ranging from 500-2500 words, average being about 800.
The negatives... it's poorly structured and it has 275 pages to deal with. Traffic is peaking, if not slowly decreasing.
My questions are these:
- Good idea or bad idea to restructure?
- How long do you think it might take to regain the traffic?
- Would I be better off with a new site and doing it right from the get to?