As a person who's relatively new to the industry I have always had a sort of ignorant bliss regarding the relationship I have with advertisers. I give them leads, they convert the leads, everyones happy... right? Apparently not.
Over the past few days I've had many phone calls from my AM (who is awesome) regarding some concerns the advertisers have with my ads. How did they find the ads? The good ol' Facebook ad board. Apparently their problem with my ads is NOT the quality of traffic that is sent, but that the ad doesn't represent their brand properly.
Now I'm one to find that request actually quite reasonable as they are in fact trying to maintain a brand image. What rubs me the wrong way is when they release ads specifically to be used on Facebook that include my EXACT ad copy. You have a problem with my ad yet it's good enough to be released by you to be used by other people?
To top the cherry off, I am more or less the only one running there campaigns in volume on my network and just received an e-mail from my AM (Who is still awesome) that the payouts are going down again (second time in two months).
So to some up:
1) MUST use their pre-created ads
2) Lower Payout
GIVE ME A REASON TO RUN YOUR OFFER.
Over the past few days I've had many phone calls from my AM (who is awesome) regarding some concerns the advertisers have with my ads. How did they find the ads? The good ol' Facebook ad board. Apparently their problem with my ads is NOT the quality of traffic that is sent, but that the ad doesn't represent their brand properly.
Now I'm one to find that request actually quite reasonable as they are in fact trying to maintain a brand image. What rubs me the wrong way is when they release ads specifically to be used on Facebook that include my EXACT ad copy. You have a problem with my ad yet it's good enough to be released by you to be used by other people?
To top the cherry off, I am more or less the only one running there campaigns in volume on my network and just received an e-mail from my AM (Who is still awesome) that the payouts are going down again (second time in two months).
So to some up:
1) MUST use their pre-created ads
2) Lower Payout
GIVE ME A REASON TO RUN YOUR OFFER.