Should squeeze pages have graphics on them?

[edesigner008]

Hi,

I have been designing squeeze pages or name capture pages for my clients.

Many clients demand that graphics on squeeze pages bring better visitor-to-subscriber rates. Header, footer and cool opt-in box create an impressive page and generate confidence to subscribe.

There are online marketers who insist that squeeze page can have strong call-to-action despite using any graphics. They mean a simple opt-in box and compelling text can complete the subscription.

What has worked well for you – a templated squeeze page or a graphics less squeeze page?

 

[SpamHat]

Depends on the market, traffic source and offer.

 

[metoo]

Depends on the market, traffic source and offer.

Definitely agreed. For some of my sites the full works (graphical header, footer, pic of product etc) increase sales. For others, a similar setup decreases sales.

Split test it out.

 

[bullet-ride]

You can graphics and/or text as long as you provide a visual road map for the user.

 

[papajohn56]

Split test with and without, just make sure the graphics make sense in context of the page.

 

[amanda11]

34 percent conversion over 10k subscribers -- no graphics.

It all depends but I seem to do fine without graphics.

 

[austinseonet]

If you intend to use graphics, keep it simple, relevant and not distracting. Some people like to use their photo on a squeeze page which can add credibility and trust.