I'm new here :anon.sml: - Doing what I can to make an "entrance" - nothing big, just some basics that are often forgotten. This post is specificially pertaining to offers that have a long form which pays out more, and a short form that pays out less and converts more often. There are lots of niches that fall into this category.
Most of the people I have ran into in affiliate marketing are running things the same way. If you read the next paragraph, and you feel like Person A is you, you're leaving money on the table.
Person A: This person has got traffic coming in for an offer - and has split tested both the long and short form offer. The short form offer pays less, but converts at a higher %, so this person runs the short form as their ROI is greatest with it.
This is logical, yes, but much like increasing bids on your search marketing campaign - you don't just increase bids accross the board - you increase on a keyword level, or adgroup level if you make your adgroups small enough. Same thing applies to the offer you should be sending traffic to.
What you should do to ensure that you are not leaving money on the table is to thoroughly test the EPC on a KEYWORD level with each offer. You may have a keyword or several keywords that have a MUCH HIGHER EPC on the long form. You need to find these keywords by comparing your KEYWORD LEVEL EPC from the long and short form to see which offer a particular keyword/phrase should be driving traffic to.
Stop leaving money on the table by using only the short form. Short and sweet... took me longer than I'd like to admit to realize I was leaving money on the table.
Most of the people I have ran into in affiliate marketing are running things the same way. If you read the next paragraph, and you feel like Person A is you, you're leaving money on the table.
Person A: This person has got traffic coming in for an offer - and has split tested both the long and short form offer. The short form offer pays less, but converts at a higher %, so this person runs the short form as their ROI is greatest with it.
This is logical, yes, but much like increasing bids on your search marketing campaign - you don't just increase bids accross the board - you increase on a keyword level, or adgroup level if you make your adgroups small enough. Same thing applies to the offer you should be sending traffic to.
What you should do to ensure that you are not leaving money on the table is to thoroughly test the EPC on a KEYWORD level with each offer. You may have a keyword or several keywords that have a MUCH HIGHER EPC on the long form. You need to find these keywords by comparing your KEYWORD LEVEL EPC from the long and short form to see which offer a particular keyword/phrase should be driving traffic to.
Stop leaving money on the table by using only the short form. Short and sweet... took me longer than I'd like to admit to realize I was leaving money on the table.
