int_josh - I was talking about starting out in your research, I sometimes make pages with 1 keyword if that 1 word is getting big volume - I might even go with the 125 adsense option. this just helps to make sure the ad is targeted to maximize payout. it does not always work well so I just delete the page and sometimes don't even put the word back in the original list cause it costs alot of money and does not get enough conversions but at least I know 2 things doing it this way.
one more thing, my process always changes as I test out new things. like the volume is not as big of an issue to me anymore but it would be if I was just starting out it will help maximize your ROI
engaged does dick to ass! and if you pay enough ass to dick!