Setting Up Local Client(s)

V

Vin

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Feb 10, 2007
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Hi All,

I'm looking to set up a local client for some advertising campaigns. But I want to set them up under an affiliate model, instead of just a percentage of spend.

I have two clients that I want to take on where one is a lawyer's office and one is an apartment rental agency. Analyzing their conversion funnels, there's phone and email contact in both cases before the actual sale is made. This brings up a couple of problems:

-Sale cannot be directly accredited to our campaigns
-Trust issue where we're dependent of the client to tell us how many sales we generated.

How have others of you gone about these issues?

-Only work on a PPL (contact form)? (this still leaves the phone issue)
-Campaigns on an alternative domain (locallawyer.com/localapartmentrental.com)

Look forward to hearing your inputs.

Thanks,
 


use a google voice number to route calls to them. google voice will show you which calls came from your campaigns and use a different email address to collect and then sell/deliver leads to them.
 
bigwavesurfer said:
use a google voice number to route calls to them. google voice will show you which calls came from your campaigns and use a different email address to collect and then sell/deliver leads to them.
Click to expand...


Thanks, great tip! Unfortunately we're based in Amsterdam, Netherlands. Don't have Google Voice here yet.Could try it with a skype number or similar. We've already implemented the email address solution.

Is this the only way to do this though? I'm looking for a more automated solution where the sale get's attributed to the original lead, which get's attributed back to the campaign.

If anybody has some experience with this hit me up. Willing to pay for consulting..
 
Also, you may not have considered this for the lawyers but there have been a lot of ethical questions about CPL models, specifically revolving around the 800lb gorilla in the legal vertical, Total Attorneys. A quick googling can give you the background on it.

Basically, certain professions have ethical guidelines they need to follow to maintain their good standing within their industry and there is something called fee-splitting that is often times prohibited. The argument in this instance is that you are not actually getting a share of the fee, but rather a set fee for each lead.

If you are pursuing this model with legal clients I HIGHLY recommend you bring this up in advance to them and have a candid discussion about it. They will likely be able to bring much more insight to the table and will be able to let you know whether they feel comfortable proceeding.

My legal client has decided not to use services like Total Attorneys because while I believe they won their ethics hearing, he says its too much of a gray area and he doesn't like the reputation it currently has in the field.
 
Truffles said:
Also, you may not have considered this for the lawyers but there have been a lot of ethical questions about CPL models, specifically revolving around the 800lb gorilla in the legal vertical, Total Attorneys. A quick googling can give you the background on it.

Basically, certain professions have ethical guidelines they need to follow to maintain their good standing within their industry and there is something called fee-splitting that is often times prohibited. The argument in this instance is that you are not actually getting a share of the fee, but rather a set fee for each lead.

If you are pursuing this model with legal clients I HIGHLY recommend you bring this up in advance to them and have a candid discussion about it. They will likely be able to bring much more insight to the table and will be able to let you know whether they feel comfortable proceeding.

My legal client has decided not to use services like Total Attorneys because while I believe they won their ethics hearing, he says its too much of a gray area and he doesn't like the reputation it currently has in the field.
Click to expand...

Thanks for bringing that up. Honestly I prefer CPA anyway because if you're doing it on a rev share basis, you're gonna have latency issues because the value of the case will be only be final after it's over. So makes it harder to optimize. But that's just personal. I'm sure there are lots of others that will say we're leaving money on the table to settle for a (potentially lower) cpa.

But I will discuss it with my client. Thanks for the insight!
 
vinny lingo said:
You can track phone calls via a service like Ifbyphone | Cloud Telephony - We Automate Phone Calls or Kall8 800 Numbers & Toll Free Number Services

Grab a # that forwards calls to the client. With services like If By Phone, you can have it ping your GA account every time someone calls that number. It can record the first 30 seconds of a call so you can verify which calls were new leads (outsource this), so you have redundancy in verifying leads.
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Beat me to it motherfucker.
 
These are exactly the type of clients I would not want to do a CPL deal with.

Bill on spend, and bill high like 20+% if you want to. Do the work monthly on their account and move on. Messing around and trying to trust them is a waste of time. Also I bet Lawyer receptionists are some of the worst at lead checking that I can think of.

You could do an 800 number but still. I am not sure of the ethics and legalities. You could not do a CPL deal for realtors in most states.
 
Thanks for the input! That's some great tip utilizing that click to call technology.

@Drake, I understand what you're saying. It's just that there's so much more money in doing that then trying to make a few bucks using management fee's.
 
If you do it, do it on a per call basis otherwise you'll be pulling your hair if you do it based on leads.
 
Drake said:
These are exactly the type of clients I would not want to do a CPL deal with.

Bill on spend, and bill high like 20+% if you want to. Do the work monthly on their account and move on. Messing around and trying to trust them is a waste of time. Also I bet Lawyer receptionists are some of the worst at lead checking that I can think of.

You could do an 800 number but still. I am not sure of the ethics and legalities. You could not do a CPL deal for realtors in most states.
Click to expand...

Do you mean lawyers and rental agencies specifically, or local clients in general? If you're talking about local clients in general, I go back and forth between liking CPL and just billing on spend. Much more potential revenue with CPL, but accountability is a headache.
 
Exactly. Most of the clients in my area are not that big. Think of 1k monthly budgets. But if I do CPL with them I could send them shitload of volume without having to worry about the budget and it will actually be worth my time. But yeah billing on spend has some advantages too.
 
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