1.[FONT="]PROGRAM CHANGE:[/FONT] Affiliates must remove Boost and Nextel - these 2 carriers combine for less than 2-3% of the total leads, and our analysis has determined that supporting the newly announced Boost/Nextel requirements will be detrimental to the conversion rate on our core higher volume tier 1 carriers – AT&T/Cingular, Sprint, T-Mobile and Verizon Wireless. Therefore, we will stop supporting Boost/Nextel on a go-forward basis.
ACTION REQUIRED: Affiliates must remove all Boost and Nextel logos from your SendMe campaigns including carrier filter/jump pages and any subsequent pages not hosted by SendMe. This also includes preventing “Boost” and “Nextel” from your dynamic URL/keyword links, removing “Boost” and “Nextel” keyword search terms in your paid search campaigns, etc.
2.[FONT="]PROGRAM CHANGE:[/FONT] Updated SendMe Mobile offer Terms & Conditions to reflect the removal of Boost and Nextel.
ACTION REQUIRED: Affiliates must Include updated SendMe Mobile terms and conditions in your SendMe campaigns which include carrier filter/jump pages and any subsequent pages promoting our offer. Please see attached file with updated T&Cs. Terms and Conditions may NOT be posted via scroll box as per the new carrier guidelines.
3.[FONT="]PROGRAM CHANGE: [/FONT] Pricing AND subscription service MUST be included on one line in at least 20 pt font on the landing page where the phone entry takes .
ACTION REQUIRED: Affiliates must include the offer pricing and subscription service details in at least 20 pt font on carrier filter/jump pages, landing page where the phone entry takes place and any subsequent pages not hosted by SendMe Mobile. For example:
·$9.99/mo for 10 ringtone credits and 10 bonus credits when you sign up.
·Get 10 ringtone credits plus 10 bonus credits for only $9.99/month
4.[FONT="]PROGRAM CHANGE:[/FONT] Minimize dynamic URL population. The carriers are very strict regarding profanity, expletives and obscenities in URLs promoting our offer. The carriers’ audits constitute each URL (NOT domain) as a violation. For example, these are 2 violations:
·xyzcompany.com/profanity1
·xyzcompany.com/obscenity1
ACTION REQUIRED: Affiliate must refer to the attached blacklisted words and ensure their campaigns block or negatively match these words and any other offensive terms in any dynamic URLs. To minimize risk, remove all dynamic URL population. If they have uncertainty on whether some words/terms are considered violations, please contact me/Jessica and we will confirm.
5.[FONT="]PROGRAM CHANGE:[/FONT] If you display carrier logos on a carrier filter/jump page and any subsequent pages not hosted by SendMe, you must use approved terminology.
ACTION REQUIRED: Carrier logos must be accompanied with “Certified to work with” text. The term “Supported by” is now defined as a violating phrase.
6.[FONT="]PROGRAM CHANGE:[/FONT] Offer/Program sponsor must be clearly identified.
ACTION REQUIRED: The SendMe logo must be identified above the fold on carrier filter/jump pages and any subsequent pages not hosted by SendMe. Please use the attached SendMe Mobile logo with accompanying text such as “Powered by” or “Provided by”.
7.PROGRAM REMINDER: Remove ALL instances/references of the Cingular logo and name as this is no longer a brand and constitutes an AT&T violation. Use the approved AT&T logo.
ACTION REQUIRED: Affiliates must remove the Cingular logo and name from all their campaigns including all web pages, text references, keyword terms, dynamic URLs, etc. Use the approved AT&T logo in all instances—attached for your reference.
8.PROGRAM REMINDER: Use approved “Verizon Wireless” logo in all instances. Remove the “Verizon” only logo as this constitutes a Verizon Wireless violation.
ACTION REQUIRED: Ensure you only use the approved “Verizon Wireless” logo—attached for your reference. Remove “Verizon” only logos in your campaigns including all
web pages, email campaigns, etc.
[FONT="]Also, we have been notified of increased wireless carrier audits on landing pages and their escalating penalties for violations. The carriers have announced they are implementing fines and forfeiture of all revenue generated by SendMe for violations identified in an audit, in addition to potential shutdown of the program & service. As a result, SendMe is implementing a similar policy for our partners, that is, any audit or violation that SendMe receives that involves a partner's URL(s) will result in a 100% payment penalty/forfeiture of that partner's outstanding commission/earnings. In each instance, we will forward the carrier's audit & violation report directly to the partner. [/FONT]
ACTION REQUIRED: Affiliates must remove all Boost and Nextel logos from your SendMe campaigns including carrier filter/jump pages and any subsequent pages not hosted by SendMe. This also includes preventing “Boost” and “Nextel” from your dynamic URL/keyword links, removing “Boost” and “Nextel” keyword search terms in your paid search campaigns, etc.
2.[FONT="]PROGRAM CHANGE:[/FONT] Updated SendMe Mobile offer Terms & Conditions to reflect the removal of Boost and Nextel.
ACTION REQUIRED: Affiliates must Include updated SendMe Mobile terms and conditions in your SendMe campaigns which include carrier filter/jump pages and any subsequent pages promoting our offer. Please see attached file with updated T&Cs. Terms and Conditions may NOT be posted via scroll box as per the new carrier guidelines.
3.[FONT="]PROGRAM CHANGE: [/FONT] Pricing AND subscription service MUST be included on one line in at least 20 pt font on the landing page where the phone entry takes .
ACTION REQUIRED: Affiliates must include the offer pricing and subscription service details in at least 20 pt font on carrier filter/jump pages, landing page where the phone entry takes place and any subsequent pages not hosted by SendMe Mobile. For example:
·$9.99/mo for 10 ringtone credits and 10 bonus credits when you sign up.
·Get 10 ringtone credits plus 10 bonus credits for only $9.99/month
4.[FONT="]PROGRAM CHANGE:[/FONT] Minimize dynamic URL population. The carriers are very strict regarding profanity, expletives and obscenities in URLs promoting our offer. The carriers’ audits constitute each URL (NOT domain) as a violation. For example, these are 2 violations:
·xyzcompany.com/profanity1
·xyzcompany.com/obscenity1
ACTION REQUIRED: Affiliate must refer to the attached blacklisted words and ensure their campaigns block or negatively match these words and any other offensive terms in any dynamic URLs. To minimize risk, remove all dynamic URL population. If they have uncertainty on whether some words/terms are considered violations, please contact me/Jessica and we will confirm.
5.[FONT="]PROGRAM CHANGE:[/FONT] If you display carrier logos on a carrier filter/jump page and any subsequent pages not hosted by SendMe, you must use approved terminology.
ACTION REQUIRED: Carrier logos must be accompanied with “Certified to work with” text. The term “Supported by” is now defined as a violating phrase.
6.[FONT="]PROGRAM CHANGE:[/FONT] Offer/Program sponsor must be clearly identified.
ACTION REQUIRED: The SendMe logo must be identified above the fold on carrier filter/jump pages and any subsequent pages not hosted by SendMe. Please use the attached SendMe Mobile logo with accompanying text such as “Powered by” or “Provided by”.
7.PROGRAM REMINDER: Remove ALL instances/references of the Cingular logo and name as this is no longer a brand and constitutes an AT&T violation. Use the approved AT&T logo.
ACTION REQUIRED: Affiliates must remove the Cingular logo and name from all their campaigns including all web pages, text references, keyword terms, dynamic URLs, etc. Use the approved AT&T logo in all instances—attached for your reference.
8.PROGRAM REMINDER: Use approved “Verizon Wireless” logo in all instances. Remove the “Verizon” only logo as this constitutes a Verizon Wireless violation.
ACTION REQUIRED: Ensure you only use the approved “Verizon Wireless” logo—attached for your reference. Remove “Verizon” only logos in your campaigns including all
web pages, email campaigns, etc.
[FONT="]Also, we have been notified of increased wireless carrier audits on landing pages and their escalating penalties for violations. The carriers have announced they are implementing fines and forfeiture of all revenue generated by SendMe for violations identified in an audit, in addition to potential shutdown of the program & service. As a result, SendMe is implementing a similar policy for our partners, that is, any audit or violation that SendMe receives that involves a partner's URL(s) will result in a 100% payment penalty/forfeiture of that partner's outstanding commission/earnings. In each instance, we will forward the carrier's audit & violation report directly to the partner. [/FONT]
