If you are already running traffic to edu then this shouldn't be a problem. Hit up your AM ask for them to talk to the adv to put together a custom landing page for you.
The leads in this niche are even more valuable if you can get your targeting down then regular college offers.
Also I've seen a number of these offers while I was in school, particularly for masters / graduate programs. I'm sure Kaiser has one of these and I know from first hand experience there are a ton of pay per call offers up right now that would probably work with that.