Running a Real Holiday: Journaling 135 Days of Joyful Vacation

Staccs

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What is this?

I created this thread to document my next 135 days of building a new online brand, and maybe more importantly, to hold myself accountable while learning how to work harder + smarter.

I will make daily posts every 24 hours in this thread. If I miss a single post, I will donate $100 to the Canadian Cancer Society and delete my ever-so-precious Twitter account. No minimum/maximum length per update, I plan to detail what I accomplished each day.

What I've Done Internet Marketing: A Short Backstory

I joined Wickedfire halfway through 2010 shortly after I discovered that there are real ways to make money online. I have since bounced around a variety of projects and learned a lot without bettering my bank account.

In 2011 I made $100/day by blasting 1k xRumer links with DFB direct to a hyphenated EMD. The site, which consisted only of pages showing a handful of product images plus three bullet points of information and an affiliate link, was deindexed 3 days later. I used this money + earnings from writing content to attend college and study Advertising. I dropped out after the first semester finished/I realized everybody was being trained to work a 9-5.

In 2012 I built another site, same niche, content laser focused on buying keywords. I don't think anybody read a single post from beginning to end. I was writing for search engines instead of visitors, but I didn't have the link profile to compensate. This site was equally thin, just with more words on each page... but I thought word count was equal to quality. I dipped into PPC from July to December trying to run toolbar installs on Bing AdCenter. I ended up losing about $50 overall.

In 2013 I wasn't feeling very confident. 2 years of work and I wasn't making more than my friends working part time jobs at grocery stores. I took a break from "working" until June, when I saw tavin's guide to flipping a website. I spent 5 months building a site to the guide's specifications. I contacted tavin and it passed his eyeball test. I was gearing up for a $xx,xxx flip. I re-invested all profits into SEO, with the goal of reaching 25% more revenue to increase the potential valuation. I was going to make a final push over the winter, then sell it in February. It tanked in early January, losing 75% of its traffic over the next 60 days. My "final push" pushed it off the edge.

In 2014 I spent 6 months desperately trying to resuscitate it. I was thankful to receive a lot of help from ANOMOANON and greenleaves, but I couldn't bring my site back to life.

Today

October 16th, 2014, 3:38AM: Now I am going to build my first high quality long term focused brand. Go. Bed time. I'll let you know a little bit more about the project and how I'm staying organized over the next few days. See you in the next 24 hours.
 
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This will be the first thread that I have ever subscribed to....if I can figure out how that feature works.

Stoked for you. I'd love to see how you handle basic business fundamentals (budgeting, rev vs profits, vendor sourcing, etc) in addition to your SEO process/strategy.
 
October 16th 2014 - Day 1

Context on this project:

I will be creating an informational site in the health niche for this challenge. It is a relatively small, noncompetitive niche with 2-3 established sites covering topic in-depth.

My approach to [intentional] SEO will be extremely minimal. I think content marketing and link bait will be very successful in this niche. Because of this I will be spending most of my time on creating content, ensuring that is the best around. I will be wearing my white hat for the majority of this project.

Goals

At the end of the 135 days I want to be earning $xxx/day profit, and ranking top 3 for my primary keywords; which measure in at search volumes of 90K, 45K, and 20K. This is lofty. I'm shooting for the moon hoping to land on the stars. I can't stay motivated aiming for something clearly achievable.

Tools

  • I use Gmail for email
  • I use Trello to map out each step of the project
  • I use Mint for tracking business expenses/income
  • I use Evernote for keeping notes on important details/plans
  • I use a pen and physical notebook for my daily to-do list

@Vin I think that answers most of your question. I won't be outsourcing anything for a while.

What I Did Last Month

I built the foundation of this site last month. I've had the domain for about a year. I bought a logo off Fiverr, bought a nice theme, installed a bunch of plugins, wrote 3 blog posts, created social media accounts, and configured all of those things.

The Last 24 Hours

Here's what I got done today:

  • Tweaked around with the theme and plugins. Compared similar plugins and kept the winners. Noted a number of minor graphic bugs I'll have to fix later.
  • Setup Google Alerts for my main keywords. This isn't a niche that gets a lot of coverage, so I want to know about every piece of related content that gets created.
  • Brainstormed 20 potential headlines for my next blog post. I picked my favorite and will begin writing the post tomorrow.
  • Took notes on the few competing sites of what I liked/didn't like. Looked into their backlink profile and saw which other traffic sources they're using to generate traffic. I also looked for forums that discuss content related to my niche. I created accounts and saved the login information to a spreadsheet.
  • Finally got an "opt in to download" setup and created a abbreviated PDF version of my latest post. Figuring this out took forever.

Not a lot. It's going to take some underwhelming days to get back into the groove again. I won't be going to bed at 4am anymore either.

That marks the end of today. See you tomorrow by 11:59pm.

134 days left
 
A long time ago when I was a total newb I did a similar 100 day challenge. Every day I wrote articles and promoted my site. By the end of 100 days it was making about $2000 in profit per month and was enough to let me transition to PPC and to move out on my own. As they say, the rest is history. Hope this will be your catalyst

Just wanted to share that. Good luck!
 
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Saw your tweet regarding "Web Copy That Sells"... looked it up and saw this:

Get a 2-night 3-day vacation getaway with the purchase of "Web Copy That Sells" FOR A LIMITED TIME ONLY.

...

You can
get your copy
of Web Copy That Sells for the modest price of only $21.95.

seems legit.

But in all seriousness, good luck, sir.


 
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A long time ago when I was a total newb I did a similar 100 day challenge. Every day I wrote articles and promoted my site. By the end of 100 days it was making about $2000 in profit per month and was enough to let me transition to PPC and to move out on my own. As they say, the rest is history. Hope this will be your catalyst

Just wanted to share that. Good luck!

What I needed to hear. I will start one myself. Cheers man, I've read a lot of your posts and they're very inspiring.
 
Damn man, nice! I am in similar situation like you. Trying out shit for years, not making any money and battling procrastination along the way. I am also building a big brand and planning to flip it next year. Good luck!
 
Thanks for all the support guys :)

October 17th 2014 - Day 2

My phone ran out of battery over night, so no alarm this morning. Annoying.

The Last 24 Hours

I worked on a new blog post for about 2 hours. As I predicted in the OP, the majority of my time on this project will be spent on content. I'm still nowhere near efficiency, though. In a couple weeks I hope to be able to publish a post that requires little to no research in 1 - 1.5 hours and a post that requires lots of fact checking and referencing in 3-4 hours. The rust is still clearly visible on today's 2 hours for 50% of an article.

Here's what my content process consists of:

  1. Write out 25 possible headlines that are 70 characters or less
  2. Find a high quality (featured) image
  3. Create a list of target keywords
  4. Map out what questions will be answered in the article
  5. Write the article
  6. What can be given away with the article in exchange for an opt-in?
  7. What conversions can be leveraged with this article?
  8. Who can I share this article with who's audience would benefit from this article?

It's much more than just writing words. I spend a lot of time on finding the right images, styling the text, highlighting key points, and doing everything I can to make the post a must-bookmark resource for the reader.

Right now I only have 4-5 posts online, so I can't finish configuring my magazine style theme. Once I have 12-15 posts or so I can start finalizing the visuals and start doing some marketing. Until then, the site site looks unfinished.

My approach on content for this site is quality >>> quantity. I've said it before in this thread, but something I try to do is answer every possible question the visitor may have about my topic. I can do this by researching associated keywords, finding holes in the competing content that already exists on the topic, and snooping around on social media and forums to see what questions are most commonly being asked.

A perfect example of all these things being implemented is Brian Dean's SEO blog Backlinko. He's written about this technique and given it a name. You can read about the Skyscraper technique here. Also note he has less than 50 posts on his blog, but is a top SEO blogger. Quality isn't always better than quantity, but it's the path I'll be going down in this niche.

I'm going to call it a day now. I should be able to come back to this later tonight and bump the post up from 50% completion to 80% or so. I'll include whatever I do in the update tomorrow.

I've purposely taken weekends off for the past year or so with the intention of avoiding burnout. For the purpose of this challenge I'll make sure I do SOMETHING on weekends.

Going to workout now.

133 days left
 
Great thread so far. Congrats man!

Like JoseArmando, I've done this as well.

In a manner of speaking, I'm still doing it.

For example, I send out one email a day to my main list. Sounds crazy, but I've basically started a cult. A lot of those emails become the basis for a podcast and/or guest post, which is becoming really popular.

I put out a book every month and am now increasing to a book and a video course a month.

In truth, this doesn't always pan out, but in the last two years, I've wound up averaging more than 1 book a month overall.

And I make a good living now. I've more than doubled what I did last year and there's November and December to go.

So you can do it and daily challenges are really good for getting there.
 
October 18th 2014 - Day 3

Today I completed the writing portion of the post I started yesterday. I'll need to go back add a picture or two, link out to some references I made, style the text, integrate click to tweet excerpts, and come up with an opt-in value proposition. Tomorrow or Monday.

I had a friend read a prior post I made and he really enjoyed it, specifically mentioning the quality of the writing. I enjoyed this compliment especially because he's not overly interested in the subject matter.

I don't have a clear idea of my next 5 steps right now. Knowing what needs to be done next is really important to my productivity, so I will probably dedicate Sunday to updating my Trello board with what's been completed and what needs to be done.

I've always reserved Sundays as a planning and goal re-evaluation day. It felt good getting something done on a Saturday again. I only wrote 700 words or so, but I really like this post. I'm starting to enjoy the benefits of the snowball effect.

132 days left
 
October 19th 2014 - Day 4

I haven't done any work today. I updated my Trello board to show all the next steps I need to work on this week. The tl;dr version can be summed up as "write and publish more blog posts".

As I mentioned earlier, the next milestone is reaching enough posts so I can use my theme to its full potential and finish the core of my site's design. I'm aiming to accomplish this by the end of October without lowering my quality standards.

Once I reach 15 posts or so I can start having some more fun. I haven't done any marketing whatsoever up to this point because of how bad my homepage looks. Once it's flush with grade A blog posts I can start working on the traffic acquisition. I have a lot of really fun ideas planned for this site.

Every Sunday I post in this journal I'm going to grade how I feel my productivity was during the last 7 days. Since I generally use Sunday as a refresh/planning day it will mesh perfectly. Feel free to call me out if you ever disagree with one of my grades.

October 16th - October 19th review:

  • Added plugins, set them up, compared similar ones, removed losers
  • Setup Google Alerts for a couple primary keywords
  • Competitive research on similar site in my niche, noting what I liked and didn't like
  • Reached 80% completion on a blog post
  • [Sunday:] Planned out my week, setup next steps

Grade: C+

It was a good start but I'm not even warmed up yet. I think the weekly review list is deceivingly underwhelming because of the processes I follow to complete each task. For example; I outlined my content creation process here which I go through for every blog post I create on this site. Regardless, it should be an easy list to top in my first full week. See you tomorrow.

131 days left
 
October 20th 2014 - Day 5

I published the post I've been working on for the past couple of days. It clocked out at 1,500 words but I've stripped it down to 1,200 for readability purposes. It's a better read now. It doesn't have any images and it may stay that way. I only add images if they can add value to the post. I don't see a point in adding generic images for the sake of adding images.

I'm still thinking about how I can provide more value. I am practicing something new on this site which I'm calling the "Oprah effect". The audience at talk shows is always rewarded with a gift once the show ends. I'd like to give something away, or link to something of great interest to the reader, at the end of every post in exchange for an opt-in. I'll have to come back to this one.

I'm going through my content creation process again now for my next post. I need to workout and run some errands but I should be able to get all the prep work done tonight. Tomorrow I'll start the writing.

130 days left
 
One thing about the Banklinko Skyscraper thing..... Everyone...and I mean everyone is doing the buzzsumo + recreate the article x 1000 thing right now. I've seen it featured in at least 5 blog posts over the past week. If history has shown us anything in SEO, it's that once these strategies become widespread, there isn't much time before it's killed off by the Big G.

Just imagine what the SERPs for highly SEO'd niches are going to look like a year from now:

Top 100 ways to eat shit
Top 250 ways to eat shit
Top 2,000 ways to eat shit.

I'd suggest going the extra mile and try to guess which parts of this strategy are likely going to end up causing these links to get devalued. Then determine which parts are likely to remain valuable over the long haul and focus your effort there.
 
One thing about the Banklinko Skyscraper thing..... Everyone...and I mean everyone is doing the buzzsumo + recreate the article x 1000 thing right now. I've seen it featured in at least 5 blog posts over the past week. If history has shown us anything in SEO, it's that once these strategies become widespread, there isn't much time before it's killed off by the Big G.

Normally yea, but this strategy is just content marketing with a new made up name. Its nothing special. This is what whitehat SEO has been about for a while. Find content that works. Make it better. Tell people about it. If that strategy ever gets hammered we are all doomed.