Reputation management

D

Dave33445

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May 4, 2007
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Anyone have any good luck with a reputation management company or do it themselves?

I have a client that will spend what it takes to get a page from business-bankruptcies.com at least 5 pages deep into the gogole results.

Shouldn't be to hard, it's not a competitive search term, i'm just not an SEO guy.

They recently filed chap 11 (march) and don't want the information to hurt their sales so this needs to be burried as quickly as possible.


 


Yeah, FOR SURE read CCarter's post linked above. Using Vocus for PR's could be an option for you in this scenario. If you do decide to hire a reputation management company or attempt to do things yourself, make sure you or the company you hire completes the majority of the steps mentioned in the following ORM guide (when necessary):

A Basic Guide To Online Reputation Management

What To Do When Your Personal Information Becomes Publicly Available Online (in some cases you can get Google themselves to help you remove results, useful stuff to know going forward but probably not applicable to your specific situation here)

Some rep management companies just spam a bunch of web 2.0 profiles (sites like those found on Know'em) and charge thousands of dollars every month. Make sure you get the desired results you are paying them for, and make sure they provide you with long-term proactive solutions if you choose to go that route. Effective online reputation management is a lot more than just creating social profiles, etc. If you don't want to go with a company, you can figure out what you need to do (based on the responses here and other ORM threads, and the information in the guides I linked) and choose an experienced service provider on ODesk or elsewhere to help you out with the tedious stuff.

The important part is figuring out an exact gameplan that you want to pursue, but also figuring out how much that gameplan will cost you in terms of time and money. The cost of unique content and other labor costs can really add up when it comes to ORM. Some situations only require a little bit of SEO work and a bit of monitoring, others require A LOT of content/labor related costs. Also depends if the company already has content/web resources you can work with and leverage at all. Leverage anything and everything you can.
 
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