Recommended books?
- Thread starter SimonD
- Start date
Thats a great book. I just got my copy. Im soaking in every page.
Heres Barmans recommendations - So You Want to Be a Real Marketer? Recommend Reading | ppc.bz
Heres Barmans recommendations - So You Want to Be a Real Marketer? Recommend Reading | ppc.bz
Thanks, I will get Tested Advertising Methods too. I already have an ebook of Scientific Advertising - started reading but found it hard going with the outdated language and style.
Another great one I just read is The Ultimate Marketing Plan by Dan Kennedy. It is really about offline marketing but many of the topics and real life examples just get you thinking more creatively about marketing in general.
Another great one I just read is The Ultimate Marketing Plan by Dan Kennedy. It is really about offline marketing but many of the topics and real life examples just get you thinking more creatively about marketing in general.
Cialdini's Influence, Dan Kennedy's Ultimate Sales Letter, Predictably Irrational by Dan Ariely, Made to Stick by Chip and Dan Heath, Most of Seth Godin's stuff and Ogilvy on Advertising are ones I'd recommend. And Guerrilla Marketing by Jay Conrad Levinson as well.
+1 for Halbert, great read - there's also a few older 'books' threads here you should search for, tons of great recommendations.
