Quick question about CPC and broad matching

ryeguy

New member
Sep 21, 2009
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If I am running a broad match on "blue widgets", and it gets triggered by the phrase "cheap blue widgets", am I charged the CPC of "cheap blue widgets", or is there a separate CPC for the broad match term itself?
 


there would be a separate CPC for the broad match term. Ads with an exact or phrase match to 'cheap blue widgets' would have a lower CPC