quick, effective and selling landing pages

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int_josh

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Nov 12, 2006
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Ok, so I suppose everyone faces this problem: how to design landing pages quickly to test offers.

Let's brainstorm some ideas together and everyone throw in ideas that they have.

I think there are basically two ways to do this: have one template (such as blog) and use it for all offers.

Another way is to get a landing page of the offer you are promoting and adapt it for your causes, so that when a person comes and looks at the page and then bounce to an actual offer, the layout stays the same for the most part. However, this might break some trust.

Another way is to i-frame, however I'm not sure if this is the best way to go, especially with all those quality scores out there. Also I think iframe might break user's trust in what you're offering.
 


That ringtone landing page is a pretty nice one, what I like to do is download a bunch of different website templates from a variety of different sources, make sure you've got some dark backgrounds, light backgrounds, and medium color backgrounds to work with, and then I get rid of all the unnessisary features in the template, from there I decide which offers I want to promote and create a quick banner or two for each one, it doesn't take that long with Paint Shop Pro.

After that I set an area for a bit of content, newsletter sign-up, whatever else to fill out the page in a professional way, and then once I've got all those down I have a whole bunch of seperate templates, where the only things I have to do is change the picture and paragraph or two of content for the product, I'm promoting.

From there once you launch the page, you watch its conversions for a month or so and make sure its working for you, if your happy with the level of conversions its getting then don't change the template but if your not happy you can always jump back to your already created list of templates, change the image and transfer over the content, a total of about 10 minutes of work and then re-test that landing page.

Soon enough you'll find which landing pages work best for which types of products and in the future you get the idea of what colors and design to use for different products.
 
In my opinion the pages that have a lot of high quality graphics and stuff will convert better, however, what I have in mind is when you're just starting out with an offer and you need to get a page setup as quickly and easily as possible to test an offer out.

So I'm thinking of either having a general page template that I use for testing offers or taking the landing page of the offer itself and putting my own stuff into it with a large "CLICK HERE" button after some pre-selling. That might work.
 
int_josh said:
In my opinion the pages that have a lot of high quality graphics and stuff will convert better, however, what I have in mind is when you're just starting out with an offer and you need to get a page setup as quickly and easily as possible to test an offer out.

Don't forget you have to balance high quality graphics with low page size. It's been proven that light weight landing pages covert better than heavy ones. There still are a large amount of people on dial up if you can believe it. You don't want to exclude them.
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