Questions on ppc- broad vs exact

[beantown]

When setting a keyword for broad and exact in your Adwords account, for example baseball cards, when someone types in baseball cards, where do the impressions and clicks get documented, the broad match or the exact match? (since it meets both broad and exact requirements)

 

[Michael T.]

When setting a keyword for broad and exact in your Adwords account, for example baseball cards, when someone types in baseball cards, where do the impressions and clicks get documented, the broad match or the exact match? (since it meets both broad and exact requirements)

I am pretty sure that they are documented in both match's.

 

[xmcp123]

Just don't broad match and it doesnt matter.