I just started running a PPV campaign after spending a few months with PPC. I am curious how many impressions I should receive to each landing page before making any decisions. So far, I have spent a little under $7 and got one conversion for $2.40 so I am optimistic I will be able to have a profitable campaign if I optimize.
I was thinking of running 1,000 impressions to each of my three landers before making any hard decisions. However, I've received 250 impressions to each of them and saw one of them didn't get a single click through yet (the others have CTRs of 2.94% and 3.7%). Would it be worth replacing that lander yet or should I get more impressions first in case that lander just had a bad first couple of days?
I was thinking of running 1,000 impressions to each of my three landers before making any hard decisions. However, I've received 250 impressions to each of them and saw one of them didn't get a single click through yet (the others have CTRs of 2.94% and 3.7%). Would it be worth replacing that lander yet or should I get more impressions first in case that lander just had a bad first couple of days?
