Question about putting display ads on my site

yakobin

yakobin

Duke of Visual Aesthetics
Sep 15, 2009
60
2
0
Portland, OR
jacoboneal.com
Hey Wickedfirians. Sup. I’ve got a question for you, and I’m not sure this is the right section to post it in, so feel free to fling insults as necessary that I may speedily repent of any wrongdoing.

Anyway, I want to put display ads on my site (animagraffs.com). I’ve got about 200k users per month right now and I expect that to steadily grow as I continue to publish more of my projects on there. I currently pay hosting out of pocket, and apart from private projects earned from this site as a skills showcase, the site itself makes no income.

I am very big on trust. I’d like ads to be tasteful and from trustworthy companies. I’d rather they were from known, trusted brands instead of anything even remotely sketchy, shouty, etc. I’m out to win the trust of people like me who use adblock and can’t be fooled by shitty marketing, since I “came up” in the online marketing world.

Is there a company I should contact for this? I don’t think I have enough text on my site for Adwords to work. Does Google do display ads for image-heavy sites? Is there a better company I should use? I assume you guys know what’s out there and will have some good recommendations for me as a publisher.

I also thought maybe some companies would like sponsorships, since that can’t be adblocked and my readers are some high quality folks. But I’ve never heard of online sponsorships, so that may be a silly pipe dream. Just another thought I had.
 


Those kinds of "trusted" real brands won't pay shit with Adsense. I mean it will pay for hosting though... The other problem: The ad quality will very greatly. You can block literally all spammy categories on Adsense, and you will STILL get ads on your site for spyware downloads, health supplements gimmicks, GRQ, some random company in the middle of nowhere that thinks it's cool to just put their logo and phone number (0% CTR), etc, etc. I must have blocked 1,000 ads for one of my sites, yet there is nothing you can do to stop it. More will appear over time.

If you want to make an income either:

1. Sell product/service
2. Sell ad space directly to brands.
3. Sell sponsorship (articles/links/whatever)
4. Pick your own affiliate offers, make banners that fit your design/user experience.
5. Try something else?
 
Are you sure about 200k users? All I could see were about 16 indexed pages on Google!
 
Predator said:
Are you sure about 200k users? All I could see were about 16 indexed pages on Google!
Click to expand...

Ok, so it does depend on what date range I choose. And I have no idea what I'm doing in Google Analytics, so feel free to set a peasant straight if need be.

analytics.png


I think because my site is relatively young, the visit duration is still short. But every month I have more direct traffic, and every month the average visit duration gets longer. I get the impression people are bookmarking the site instead of just passing through from social sites. And that seems like a good thing; like I'm building a fanbase or something.
 
Your bounce rate is too high. You need to work on that before you even think about the ads.

BTW, nice animations. How did you create them?
 
webtrend said:
BTW, nice animations. How did you create them?
Click to expand...

I agree, your site is really cool to browse. I actually spent alot of time browsing through the car engine one.

Maybe find a product to sell and tailor it to each graph page (ie: auto parts for car engine page, Michael Jackson merchandise for moonwalk page?)
 
webtrend said:
Your bounce rate is too high. You need to work on that before you even think about the ads.

BTW, nice animations. How did you create them?
Click to expand...



I'll attempt to qualify this if I can. Your bounce rate will have no bearing on your SERP position but it will tell you a great deal about your own site. Get a heatmap on that and see where users are going and why they're going away so quickly, then work on encouraging them to dig further.

While this doesn't directly answer your original question it's something I think I'd address if I were in your boots. Once hooked in you can practically market stuff to them in whichever way you choose.

Your anims look nice - but have you thought about making some which are of everyday practical solutions? (If you market even just one product on each you should get some return.)

Personally I'd go for a sign-up to garner a mailing list and use that for your sales drive / marketing expeditions.
 
Nice visitors stats.

You can't monetize those stumbleuponerz. But those Direct and Organic... GL.
 
You must log in or register to reply here.
Top Bottom
Back