Quality Score ?

[BlondeTM]

I just activated my adwords account and have it up and running. I have 20 keyword phrases. Of those 20, 8 have a great quality score and the other 12 have an OK quality score.

Do I just let this go or should I change out some of the OK phrases?

 

[barman]

If you just set it up then you have no history. Eventually those QS's will reflect your impressions and CTR, among other factors. Just let it run for a while, optimize the keyword lists by making ads relevant to those keywords (breaking them up into groups)