Publisher's cut

[Xrproto]

I know this is something that has tons of variables but I've read that (forgeting about smart pricing for a minute) a publisher's cut with adsense is around 60%, is that accurate or not?

Say your target is a $20 keyword what % do you think you can get from that keyword?

 

[Jdog]

That is how I understand it. Is the $20 based on pay for search or for content? I've seen the for content ads go for a lot cheaper than the search and I think most tools show the for search.

 

[DanNicol]

5-10%

 

[Xrproto]

That is how I understand it. Is the $20 based on pay for search or for content? I've seen the for content ads go for a lot cheaper than the search and I think most tools show the for search.

I'm not sure. I was looking at 5staraffiliate's Google Adsense Keyword Tool