I'm split testing my ad placement, and I see two trains of thought:
1. Place ad in position 1 for a month. Check ad in position 2 for another month. Compare.
2. Randomize ad position (50% position 1, 50% position 2)
For choice 1, you're affected by seasonal irregularities. For choice 2, you might send a "buying" customer into another ad position and get irregularities there.
Is one better than the other? Are both methods valid depending on your circumstances? For example:
* If my niche wasn't seasonal: go with 1.
* If my niche IS seasonal: go with 2.
1. Place ad in position 1 for a month. Check ad in position 2 for another month. Compare.
2. Randomize ad position (50% position 1, 50% position 2)
For choice 1, you're affected by seasonal irregularities. For choice 2, you might send a "buying" customer into another ad position and get irregularities there.
Is one better than the other? Are both methods valid depending on your circumstances? For example:
* If my niche wasn't seasonal: go with 1.
* If my niche IS seasonal: go with 2.