Promoting cheaper or expensive products?

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BeefyChong

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May 11, 2007
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Is it easier to promote cheap products (more sales, lower profit) or is it more profitable to promote more expensive stuff (less sales, higher profits)?

I know I don't buy a lot of the expensive stuff online so I wonder if a PPC campaign would have a good conversion rate.
 


It depends on a lot of different factors - keywords, ad copy, daily budget, etc. It's different for everyone.

Basically, there is no real answer to your question.

I recommend that you stick to less expensive products (more sales, lower profit) while you're learning the ropes.
 
Infinite factors, you have test for yourself. What is certain is that those price graphs you learned in economics class have very little to do with reality.
 
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