ppc question

[Rage9]

So I'm pretty new to the whole ppc game, just getting my dick wet.

Was readings someones guide on setting up a ppc campaign, and in there after you have a list a keywords it tells you to run them through a typo generator.

Then seperate them out into like 5-20 keyword groups for you ads. However now I have all these typos generated also which for just one keyword is a hell of a lot more than 20.

So do you normally really worry about the typos or do you just group up your main keywords?

I'm lost, any help would be great.

 

[nojoy]

Personally, I do not bother with typos. If you have multiple word key terms, then you can phrase match the main word and you ad will still show for typos of the others.

Just remember that phrase and broad matches do not bring in as much targeted traffic and adjust your bids accordingly.

 

[barman]

You can through up an ad group with 100+ typos, then see which ones are getting the most traffic and narrow it down to under 20