PPC Arbitrage

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first, lets make sure we make the distinction between

  1. using PPC to drive traffic for affiliate sales (this is what Shoemoney did)
  2. using PPC to drive traffic, banking on the fact that a good percentage of your visitors are going to exit via paid advertisement on your page (my definition of PPC arbitrage)
I've got nothing against number 1 -- I plan on tackling that full force in the near future. I'm no expert on number 2, but I've done it successfully on a small scale (I'm working on some automation tools to try it big scale). The most important thing is being able to see what keywords are converting (preferrably in realtime or near realtime). Then, after a brief period (usually a few days, but sometimes much less) you can weed out non performing keywords so that you're not paying for crap traffic, OR, create content to cater to those people that aren't converting.

To get started, you'll want to select a few niches and start doing some keyword research. Ideally, you're looking for many advertisers and a decent spread (difference between advertiser bid prices). Graywolf posted a good article on this (http://www.wolf-howl.com/sem/adsense-arbitrage-automation-and-button-pushing/). Its not entirely necessary, though, as you can simply target the low-hanging-fruit keywords and direct your visitors toward the $money$ content. Also, very important, is how you present your contextual advertisements onpage -- if they blend well and are done right, you'll get high conversion (I get 30% without looking spammy at all in my opinion).

hope this helps, feel free to ask more specific questions.

_b
 
mr.b said:
first, lets make sure we make the distinction between

  1. using PPC to drive traffic for affiliate sales (this is what Shoemoney did)
  2. using PPC to drive traffic, banking on the fact that a good percentage of your visitors are going to exit via paid advertisement on your page (my definition of PPC arbitrage)
I've got nothing against number 1 -- I plan on tackling that full force in the near future. I'm no expert on number 2, but I've done it successfully on a small scale (I'm working on some automation tools to try it big scale). The most important thing is being able to see what keywords are converting (preferrably in realtime or near realtime). Then, after a brief period (usually a few days, but sometimes much less) you can weed out non performing keywords so that you're not paying for crap traffic, OR, create content to cater to those people that aren't converting.

_b
Click to expand...

Cool, but what would you be automating exactly?
 
JDA said:
I've seen a couple of people say that they dabble with this, and was just wondering how you guys would suggest getting started with this. Anyone know of any good guides? I've never done anything with PPC marketing, but would like to dabble.

I have read this:

http://www.shoemoney.com/2006/04/08/the-1000000-experiment-with-ppc-part-1/

And it was helpful, but I'm guessing there are other good resources out there.
Click to expand...

It's a good post, but I really dislike Shoemoney. He's such a pretentious douchebag it's sickening.
 
Jon said:
It's a good post, but I really dislike Shoemoney. He's such a pretentious douchebag it's sickening.
Click to expand...

You really dont care for a lot of people do you Jon? :p
 
mr.b said:
first, lets make sure we make the distinction between

  1. using PPC to drive traffic for affiliate sales (this is what Shoemoney did)
  2. using PPC to drive traffic, banking on the fact that a good percentage of your visitors are going to exit via paid advertisement on your page (my definition of PPC arbitrage)
I've got nothing against number 1 -- I plan on tackling that full force in the near future. I'm no expert on number 2, but I've done it successfully on a small scale (I'm working on some automation tools to try it big scale). The most important thing is being able to see what keywords are converting (preferrably in realtime or near realtime). Then, after a brief period (usually a few days, but sometimes much less) you can weed out non performing keywords so that you're not paying for crap traffic, OR, create content to cater to those people that aren't converting.

To get started, you'll want to select a few niches and start doing some keyword research. Ideally, you're looking for many advertisers and a decent spread (difference between advertiser bid prices). Graywolf posted a good article on this (http://www.wolf-howl.com/sem/adsense-arbitrage-automation-and-button-pushing/). Its not entirely necessary, though, as you can simply target the low-hanging-fruit keywords and direct your visitors toward the $money$ content. Also, very important, is how you present your contextual advertisements onpage -- if they blend well and are done right, you'll get high conversion (I get 30% without looking spammy at all in my opinion).

hope this helps, feel free to ask more specific questions.

_b
Click to expand...

you probably don't want to share that siet with u, would you? ;)
 
peach - I'm working on a bid management system for adsense arbitrage sites. The idea is that it will check stats often and make bid decisions on the fly based on my desired ROI (return on investment).

ntodas - I'd rather not, but I'll be happy to help walk through an example niche if someone wants to pick one.
 
Jon said:
It's a good post, but I really dislike Shoemoney. He's such a pretentious douchebag it's sickening.
Click to expand...

I actually disagree. I've talked with him on forums and chatrooms and he always seems like a nice guy. He certainly can come off that way on his radio show though, acting like every obvious piece of advice is manna from heavan. He does have some right to do so, since he yearly makes $xx,xxx,xxx.

Some super affiliate competition for Jon, I guess.;)
 
Jon said:
It's a good post, but I really dislike Shoemoney. He's such a pretentious douchebag it's sickening.
Click to expand...

Yeah, there are certain things I'm not a fan of with him as well. He's broadcasted his political beliefs a couple of times on his site, which is just pointless in my opinion - why annoy half of your audience when you don't need to?

I don't know, I'm sure I noticed it more because I'm in the half that would be annoyed.
 
shoemoney said:
I am not going to withhold my opinions based on what others might think or get pissed... honestly I dont know why so many people do read my blog. Half of the time the comments are correcting my grammer
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I am not a fan of shoemoney either. But his blog does provide some solid tips. plus, it's his blog, he can say whatever he wants.
 
useful posts

graywolf has a few posts that might help...

http://www.wolf-howl.com/sem/adsense-arbitrage-tips-tricks-secrets/

JDA said:
I've seen a couple of people say that they dabble with this, and was just wondering how you guys would suggest getting started with this. Anyone know of any good guides? I've never done anything with PPC marketing, but would like to dabble.

I have read this:

http://www.shoemoney.com/2006/04/08/the-1000000-experiment-with-ppc-part-1/

And it was helpful, but I'm guessing there are other good resources out there.
Click to expand...
 
Suggestion

JDA,

If you ask a little more specific questions I would love to help. What shoemoney does is great and all but a bit to much money for the New guys I have met to work on a crap shoot. tell me what you have in mind to promote ( or is that what your asking) and maybe I can help you narrow down some ideas. Just to qaulify I dont dabble this what I know and do day in day out for almost 2 years. I haven't seen much talk of this on here but maybe I am misunderstanding> I am always looking for new ideas and tricks too. I hope this helps a little.

JDA said:
I've seen a couple of people say that they dabble with this, and was just wondering how you guys would suggest getting started with this. Anyone know of any good guides? I've never done anything with PPC marketing, but would like to dabble.

I have read this:

http://www.shoemoney.com/2006/04/08/the-1000000-experiment-with-ppc-part-1/

And it was helpful, but I'm guessing there are other good resources out there.
Click to expand...
 
Sounds cool shoemoney. If you could put me on the list right now that would be great. j/k but not really.

Dave
 
shoemoney said:
actually I cant get into too much specifics but I am working with some companies (and posting here first) to bring in 3 fly in 3 people who have never done anything like this before, give them a 500$ budget and a crash course in ppc/affilaite marketing and video the whole thing.

The people will be choosen by voters and anyone will be able to submit. I already have to decent sponsors on board and hoping a few more things come through. also i will probably talk to others about it at ses and see how they think it should go.
Click to expand...

how about letting someone from far away, like maybe New Zealand, participate? that would be awesome... right?
 
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