PPC and clickbank

[f0ster]

Hi all,

I have a tech background, and I've worked in advertising side-by-side with design for about 5 years, but I'm just starting to wet my whistle in internet marketing.

I'm trying out PPC with some different affiliate campaigns, and I have a few newbies questions.

1) Is it really necessary to have a squeeze page to capture emails if you are buying ppc => clickbank affiliate page? I've seen from searching online, some people say it is a huge waste not to have another page to capture email leads if you are buying PPC and trying to convert affiliate offers. I could see why you'd want this, but I could also see it feeling slimey from the user's side, to go through an extra page. I guess the only way is to test...

2) What is a good amount of impressions and clicks to test on a PPC -> affiliate sale page before changing tactics ?

 

[-Apotheosis-]

Hi all,

I have a tech background, and I've worked in advertising side-by-side with design for about 5 years, but I'm just starting to wet my whistle in internet marketing.

I'm trying out PPC with some different affiliate campaigns, and I have a few newbies questions.

1) Is it really necessary to have a squeeze page to capture emails if you are buying ppc => clickbank affiliate page? I've seen from searching online, some people say it is a huge waste not to have another page to capture email leads if you are buying PPC and trying to convert affiliate offers. I could see why you'd want this, but I could also see it feeling slimey from the user's side, to go through an extra page. I guess the only way is to test...

2) What is a good amount of impressions and clicks to test on a PPC -> affiliate sale page before changing tactics ?

1) It is not necessary, no. Is it useful? Fucking rights. You see, sending people straight to a sales page without building trust is the worst thing you can do. Always build rapport somehow before pitching. And always build a list. You've heard it over and over. Just offer something free, build a list, build trust, pitch. Continue building trust and you can pitch over and over to the same person.

2) I dunno; I'm new to this

 

[cheshire]

Hi all,

I have a tech background, and I've worked in advertising side-by-side with design for about 5 years, but I'm just starting to wet my whistle in internet marketing.

This is a good start.

I'm trying out PPC with some different affiliate campaigns, and I have a few newbies questions.

I hope you have some cash put back to blow. PPC isn't exactly where I would tell a newbie to go. Not saying it can't be done but you're going to spend a lot of money learning. Just keep that in mind.

1) Is it really necessary to have a squeeze page to capture emails if you are buying ppc => clickbank affiliate page? I've seen from searching online, some people say it is a huge waste not to have another page to capture email leads if you are buying PPC and trying to convert affiliate offers. I could see why you'd want this, but I could also see it feeling slimey from the user's side, to go through an extra page. I guess the only way is to test...

Its only necessary if you want to make money. Some people are right. If you're not capturing, squeezing and owning every visitor to your site you're wasting money. You may never have a profitable campaign if you don't.

Don't worry about feeling slimy. In the clickbank world everyone is slimy. Slimy is their business. If you have a problem with that give up now. This is precisely why I stopped promoting Clickbank products.

When you're doing PPC everything is about testing and tracking. If you aren't, you're fucked.

2) What is a good amount of impressions and clicks to test on a PPC -> affiliate sale page before changing tactics ?

You shouldn't be "changing tactics" you should split test multiple landing pages, click bank offers, ad text, etc... Always test and track everything. Find yourself a good PPC tracking platform and learn it well.