Heya guys,
Long time member but have been away for quite a long time
Quick question for you PPC wizzers as I couldn't seem to find any good answers to this searching the site.
If I have a campaign, for Ad Groups, how would you break the groups up before you've gone overboard when it comes to breaking them up by keyword relationship/combos?
I have a financial related PPC campaign I am setting up, and there are a ton of combinations using words like instant, fast, quick, same day, no credit check, no application fee, etc.
I have my root keyword (and closely associated root words) but then not only am I adding those words above (instant, fast, etc.), but then moving on to mixing combinations of ALL that stuff (example: instant no credit check {root keyword} )
I want to tightly focus each ad group, but without going overboard, or is there no such thing when it comes to setting up a "good" campaign?
Also, how far so you guys go with the plural stuff? Like, would this be too much?: (credit card, credit cards, no credit check card, no credit check cards, no credit checks card, no credit checks cards, etc.) All of these appear in some fashion as clicked phrases in an existing campaign.
Any advice appreciated!
Long time member but have been away for quite a long time
Quick question for you PPC wizzers as I couldn't seem to find any good answers to this searching the site.
If I have a campaign, for Ad Groups, how would you break the groups up before you've gone overboard when it comes to breaking them up by keyword relationship/combos?
I have a financial related PPC campaign I am setting up, and there are a ton of combinations using words like instant, fast, quick, same day, no credit check, no application fee, etc.
I have my root keyword (and closely associated root words) but then not only am I adding those words above (instant, fast, etc.), but then moving on to mixing combinations of ALL that stuff (example: instant no credit check {root keyword} )
I want to tightly focus each ad group, but without going overboard, or is there no such thing when it comes to setting up a "good" campaign?
Also, how far so you guys go with the plural stuff? Like, would this be too much?: (credit card, credit cards, no credit check card, no credit check cards, no credit checks card, no credit checks cards, etc.) All of these appear in some fashion as clicked phrases in an existing campaign.
Any advice appreciated!
