Per-search-engine conversion rates for PPC ads

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Fair to Middlin'
Jun 26, 2006
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Does anybody have any numbers (or know where they could be found) that show the relative quality of leads coming from various search engines? That is, if I pay for a click from Google, will it, in general, convert better than one from MSN? Or Yahoo? What about the second tier engines like Kanoodle, Search123, SearchFeed, ePilot, and the like?

Is it worth paying Google $0.50 for a click that can be had for $0.05 on Kanoodle?
 


A rought ranking of conversion rates based off of some of the sources I've used. It obviously can't be exact because of differing offers.

1 MSN
2 Yahoo
3 Google
4 Adbrite
5 SearchFeed
6 Adengage <-- this was bad, they bombarded me with international traffic, I got one conversion out of 500 when the other sources where doing between 1:20 and 1:30 for the same offer

I'm winding down my PPC marketing for now due to other projects
 
You replied to my other thread too. Again, thank you very much. I appreciate your help immensely.
 
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