Pay Per Call???
- Thread starter robinmmm
- Start date
I run a few pay per call clients. It took a year for me to realize that no matter how much value you provide a company, if you ask them to pay for it they are blinded by the minimal cost. The only companies I run pay per call on are the ones that understand whats going on. Switch to a system were you can take the calls and monetize them effectively. It will save you a lot of trouble.
I used to do quiet well with their Allstate program. Back before Google places took off, you could go into an unclaimed business and edit the details so I went in and changed the phone numbers for several of the top listings in the 8 pack to my pay per call number. Made some decent money until they dropped the campaign all together.
Until you pissed off every local insurance agent out there and created a huge issue for the corporate/marketing end of things there, and ruined it for everyone... what were you saying?
I've done Cost Per Inbound Call, works best with schools. Haven't really tried it with insurance or anything else.
Yes because the handfull of listings I changed was the be all end all. It was the final blow that took down a huge corporation.
Assuming you're in a main vertical think about how much more difficult it is to get someone to pick up the phone and call a #. And on top of that the caller usually has to stay on the phone for 45 - 60 seconds for it be a valid lead. AND after all that the payout is typically less than or equal to what a standard online lead pays.
So to answer your question, yes I've tried pay per call in education and it sucks. Other verticals might be different. Overall if your niche has an online lead gen form, I'd run that over a pay per call.