Pagination & SEO

Rez-G

New member
Oct 19, 2006
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I like to paginate some of my longer blog posts (especially top 10's).
I'm wondering what are the SEO consequences of doing this.

(Pagination is basically splitting one blog post into different pages for better navigation, more pageviews)

The url will usually look like this:

website.com/top-10-widgets/
website.com/top-10-widgets/2/
website.com/top-10-widgets/3/


Here is an example of paginated content in case you don't know what I'm talking about.

sample-post-nextpage-pagination.png
 


I would expect the ranking on any of those longer blog posts that you paginate could drop a bit. But if you took time to make some tweaks to the content and maybe update some links in the posts, then also make your internal linking in a silo style, you could actually increase the rankings of the original posts.
 
if you structure entire article properly, meaning each section is targeting its KWs/KW group and the navigation is anchored properly you should be ok (plus you take care of pics and vids etc). Still, what's the point? If article is VERY long is better to make a series of few articles and post it like that. If it's TOP10 you could create page jumps on the top instead. Personally I don't like article pagination, to me in most cases I see it it's just unnecessary unless someone wants to stick there more ads.