Over-linking to a specific site/page

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trizzy871

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Mar 17, 2012
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Hey everyone

I am putting together content for my site, essentially compiling product reviews at this point. I found a few threads on a forum that have SUCH good content and I have been linking to them nonstop. The site has been around forever and I really doubt I could ever beat it in Google. What would be the consequences of linking to this same site / same few threads on nearly all my product pages? I could find other sources but the content quality would not be as good.

Is there a maximum % of the time I should be linking to them?

Also, how important is having original content? How many words per page of original content is adequate to gain respect from search engines? My goal is to be a "one-stop" for all the most important info so I will be linking to many other sites.

Thanks in advance
 


This shouldn't be a big deal in moderation. Try to find some other sources though. Original content is pretty important, but again, in moderation, a few short quotes here and there won't kill you.
 
That's the problem... their content is so good I find myself linking to them excessively... is there a way around this?
 
Sure. Copy it to Squidoo/HubPages/Web 2, then link to it. Think outside the box
 
Would Google not realize that it is duplicate content from another site? Even if so, I am hesitant to do this because I want to become a reputable source, and I think this would seem sketchy to most readers.

Right now my pages contain about 80% quotes from 2-3 other sites, 20% original content. I realize linking so often to other sites is a bad idea to begin with, but I cannot find a good way around it. One possible solution would be to paraphrase the content that I would be quoting and linking, making it as original as possible and not link to them. But I like the idea of linking to them, since they ARE reputable and unbiased.

Essentially the question I am after is: HOW detrimental is it to link to these sites 2 or 3 times each post? Would I be hopeless moving forward in SEO rankings?
 
It's alright to link to other websites but as in anything, too much might not be good. This could result to link farming or spamming the site. Original content is the ideal way to do it.

As for the SEO rankings, outbound linking might bring in some visitors to your site but MORE visitors to the other people's websites where you are linking from. The good thing that this might bring is for the author of the websites you're linking from to take notice of you and could end up featuring YOUR site in their websites, too.

I hope this helps.
 
Original content is important. Consistently linking to the same resources probably isn't going to have that much of an effect on your rankings.

A site like MLB Trade Rumors constantly links to Baseball Reference when a player's name is present in the text. You may want to use nofollow, though I don't know how much of a difference that would make.

As of now it sounds like you're simply linking to the reviews others have left in the forum you're linking to. A good way to boost your level of original content is by using in-content links to these reviews instead of just making a list of links and saying here is what people say about this. Instead of just pointing them to other reviews or quoting from other reviews, you should be creating a review of your own or content that gives information about the products you want to offer reviews for.

You then take the things you say about the product and support what you're saying by linking to the forum post as support for what you've said.

For example. You're promoting beauty cream. Instead of simply linking to a review of the product, write your own content and when you get to the point in your content where you tell them it hydrates your skin you say so. But at the same time you turn the phrase "hydrates your skin" into a link pointing to the forum where a reviewer has explained how the beauty cream has helped them alleviate their dry skin condition. At least that is the route I would go if I were concerned about having original and unique content (which you should be). This also serves as social proof for your claim. Instead of what you're saying being nothing more than one person's opinion, it becomes an opinion shared by others and thus more authoritative in the eyes of the reader.
 
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