As far as SEO is concerned I'd imagine most you would agree that outbound links CAN help increase rankings, but which do you think is more important when it comes to outbound links? Authority or relevancy?
For example, purely for SEO purposes, if you were to make an outbound link to a site such as Wikipedia, would you link to the homepage that has more authority and a higher ranking or would you link to a lower ranking but more relevant internal page on the site?
Just curious to see what other's experiences and opinions are.
For example, purely for SEO purposes, if you were to make an outbound link to a site such as Wikipedia, would you link to the homepage that has more authority and a higher ranking or would you link to a lower ranking but more relevant internal page on the site?
Just curious to see what other's experiences and opinions are.