Optimization Terms in the IO for Media Buys?

BradGrant

New member
Apr 15, 2010
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Do any of you put optimization terms in the IO? I know with Burst they won't optimize shit until you have spent 2k. Even though I did lose a shitload of money at first, they did get my campaign profitable.

Do you guys put terms in the IO about reaching the CPA goal, and including a timeframe of when they should meet it (that is, if they can).

What about telling them HOW to optimize your campaign? How would you know they are getting statistically significant data before they cut out the unconverting sites?
 


What about telling them HOW to optimize your campaign? How would you know they are getting statistically significant data before they cut out the unconverting sites?


You could tell him to cut sites after they spend 2x-3x your CPA or something and still don't convert...

And if you give them 10 creatives for a certain size, ask them to pause the worse 5-6 of them after let's say a week.