opinions/help needed for Affiliate Marketing for Wine

kairi

kairi

New member
Jul 29, 2012
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Pasadena, CA
I'm working on getting a web site together for wine that I import from Italy. I was hoping to use affiliates to market the site.
I'm totally new to it - could you help me with suggestions of how to make it work?
The way I was thinking to do it is to give affiliates 10% and this also on all future sales (recurring). But one concern is that if a person checks out as a guest, how will the future sales be tracked etc.

as you can see, I'm a total beginner.

Any ideas appreciated
 


you are in way over your head. The rules on wine shipping vary greatly from state to state, you have more risk than you probably realize if you ended up shipping to someone who wasn't of age, you weren't properly registered with state liquor control board, and you risk dragging affiliates into it. Really not a good niche to start out in as a beginner.
 
1. You can use shareasale.com or CJ.com or other affiliate networks to join as an advertiser.

2. After the step #1 completed, you need to search new affiliates, go to many forums and groups that related to "internet marketing" niche then announce them about your affiliate business.
 
himanuzo said:
2. After the step #1 completed, you need to search new affiliates, go to many forums and groups that related to "internet marketing" niche then announce them about your affiliate business.
Click to expand...

Glad to see that you're taking your own advice.
 
you are in way over your head. The rules on wine shipping vary greatly from state to state, you have more risk than you probably realize if you ended up shipping to someone who wasn't of age, you weren't properly registered with state liquor control board, and you risk dragging affiliates into it. Really not a good niche to start out in as a beginner.
Click to expand...
I have to agree with mont here. I looked into this a couple of years back and it's an absolute cluster fuck. Do something else.
 
Your best form of marketing is going to be word of mouth I think. So start offline first and move online when you get some momentum. Call me crazy after you try ;)
 
I do some campaigns for Virgin Wines in the UK, they use a wine club model, which is essentially a rebill. They payout with a zero margin for the first case and then send a case a month at full price.
It works ok here, but I wouldn't do it in the US as its a much trickier legal situation with different states having different alcohol control regulations.
 
What you need to be doing is setting up your import business to work with existing sellers that already have the infrastructure in place to distribute correctly & legally.

Sell wholesale to them and let them sell to the rest of the US.
 
If you have the budget, try Hostgator. This company offers discounts and promos in order to make their packages even more affordable to their clients. All in all, getting Hostgator as your web host provider will guarantee that everyone wins in the deal.
 
Thank you whoever gave advice so far.

We have a family wine import business (importing from Italy) and selling in the restaurants/wine shops in California. We started the company 6 years ago, and it's doing well (representing 75 wineries and over 200 labels).

I have the license to sell wine online (of course not in all states; I'll have the prohibited states blocked from "ship to" on the web site).

Other than word of mouth and adding the site address on the labels of the wine bottles (which I think is a good idea since we sell about 10,000 bottles per month currently), I was thinking to also do affiliate marketing and some other sorts of online marketing (maybe adwords)...?

Thanks again, any additional suggestions or tips very welcome :)
 
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