Not Recommended - New Facebook Ads Format (News Feed Ads)

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K-Noop

New member
Jan 16, 2013
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Hey guys, just a heads up.

Ran about $500 in traffic using the News Feed Ad, a new ad format for Facebook.

At first glance, the ad format seemed great. I was able to get significant volume at $.10-$.15 a click. It also generated a ton of likes at about $1 per like. So 10 clicks and a like for a dollar seemed great.

After deeper digging, I found out that 80% of the traffic is from mobile. I was sending the traffic to a video lander :(. This explains the unusually high bounce rate.

This seems like Facebook's way to monetize mobile traffic.

I'll stick with Right Column ads for now.
 


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You're doing it wrong.

You can use the power editor or an external application that uses the facebook ads API and limit your ads to desktop news feeds.

Facebook API passes a placement options array. Read the targetting specs here - https://developers.facebook.com/docs/reference/ads-api/targeting-specs/

Scroll down to Placements and you can see that there are multiple albeit optional arrays passed. The default is almost always Desktop + Mobile, but you can further narrow this to -

desktop: right hand side and News feed on desktop
feed: News feed on desktop and mobile
desktopfeed: News feed on desktop
mobile: News feed on mobile
home: right-hand column only (only available for Premium)
typeahead: Sponsored search results, see Sponsored Results for targeting information

Complete the placement configuration in either the Power Editor or through a third party software that supports it, and you're golden.
 
BlogHue said:
You're doing it wrong.

You can use the power editor or an external application that uses the facebook ads API and limit your ads to desktop news feeds.

Facebook API passes a placement options array. Read the targetting specs here - https://developers.facebook.com/docs/reference/ads-api/targeting-specs/

Scroll down to Placements and you can see that there are multiple albeit optional arrays passed. The default is almost always Desktop + Mobile, but you can further narrow this to -

desktop: right hand side and News feed on desktop
feed: News feed on desktop and mobile
desktopfeed: News feed on desktop
mobile: News feed on mobile
home: right-hand column only (only available for Premium)
typeahead: Sponsored search results, see Sponsored Results for targeting information

Complete the placement configuration in either the Power Editor or through a third party software that supports it, and you're golden.
Click to expand...

Sweet! Thanks :)
 
Does the News Feed option mean the right side column of the News Feed or directly IN the News Feed?
 
Word of warning, Sponsored posts in the news feed get tons more user complaints than side-bar ads.
 
gimmedat said:
Word of warning, Sponsored posts in the news feed get tons more user complaints than side-bar ads.
Click to expand...

True. I've seen more than a few in-newsfeed ads where almost every comment was a hate rant of some sort, often numbering in the 100s or 1000s. I alway LOL when that happens. :)

I think if you have something that's really useful or informative to a very precise niche demographic - and only advertise to them - then this can work. It's the generic shotgun approach ads that seem to misfire (see what I did there?).

My 2 cents.
 
gimmedat said:
Word of warning, Sponsored posts in the news feed get tons more user complaints than side-bar ads.
Click to expand...
And they will ban your account with no warning - they don't quite get it yet, Facebook say that everything is moving to this model on their site - yet the users hate it - and the dept banning accounts are clueless that this is the future of FB advertising... Right now its a bit messy and if you value your FB advertising account my advice is stay off the news feed until either people get used to it or FB work out how to integrate it but differently from the rest of the news feed.
Be warned.
 
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