CAUTION!!! Sensibilities may be at risk while reading this post!! Lulz
Thanks for all the tips, I guess it would be best to make a brand new landing page...
There is a lot of controversy over whether to use a LONG or short LP to promote a product.
For "this" product I would suggest studying some LONG LP copy to see what elements they use and where on the page they put them.
1.) You have to think of your target audience/prospect here. It's going to be mainly Parents and Grandparents.
You need to GRAB their attention by reaching directly into their chest and SQUEEZING their heart!! In essence you need to tell a story that creates and reinforces fears about things like Diabetes and Obesity in their Children.
Go into the Blindness and Loss of Limbs/Amputations that are conditions resulting from these diseases.
Back in the 1980's there was a story about a kid named Shaun who used chewing tobacco. He got mouth cancer and eventually had to have his jaw surgically removed. He was quoted as saying, "Mom, I STILL want a chew." Even after his jaw had been cut off!!!
Do you think that this got TONS of parent's attention and had them in an uproar to get their kids to STOP using chewing tobacco? It damn sure did!! The Smokeless Tobacco Industry was on the ropes after that incident got publicized.
There is plenty of material out there for you to draw upon to show the DANGERS of children not eating right.
2.) Then talk about the EVIL giant food industry's advertising and how GREEDY GOVERNMENT is letting them get away with KILLING YOUR CHILD though these low down dirty underhanded techniques. Then explain to them that it is up to them to SAVE their children from the EVIL Money Grubbing Corporations and Governments who would PREY on their children for a quick buck!!
You need to HIT THEM HARD with this to get them EMOTIONALLY ENGAGED. Then you need to tell them that as a "Loving and Caring parent it is your duty to PROTECT your children from harm."
Be sure to put some REAL examples of your assertions in the copy.
3.) Then show how your product can PROTECT an SAVE their children from these EVIL ENTITIES that would prey on their children and trade money for their lives.
If you could find a YouTube video somewhere of a child talking after a Diabetic Amputation it could be GOLD if placed in the copy at the right time.
Or even children just talking about how horribly they are treated by there peers due to their being FAT.
Maybe some video of parents talking about the trials and tribulations of being a parent of an obese or diabetic child would be good also.
5.) For this product you want your reader to have TIME let their OWN IMAGINATION stir up terrible images of their own children going through these horrific things. You wan them to FEEL that these things WILL happen to their children if they do not TAKE ACTION and buy your SOLUTION that will protect their children and give them peace form the images now in their head.
You want to tell a
STORY in good copy. You want to tell a story that strikes a cord of FAMILIARITY with the reader. This way they FEEL what you are saying. Keep in mind that over 85% of all buying decisions are made based on an EMOTIONAL RESPONSE.
For your product this emotion is FEAR, to create the NEED and then PEACE OF MIND to seal the deal. (Solution offered.)
Try not to focus too much on the book itself, but on what the BENEFITS of OWNING the book will give the reader. I suggest that you lead with the MISERY THAT IS IMMINENT without the information contained in your book. (People are curious about the future, good or bad.)
You may want to start the copy out talking as a parent yourself. This way they feel an affinity with you as you speak to them.
You can keep the kid in the picture, but maybe find one of an obese child who is also an amputee to put at the top. Then put the kid you have now in near the END of the copy as a subconscious representation of PRESERVING their child's present healthy condition.
If you REALLY want it make it hit even harder, have a picture of the Obese Diabetic child with an amputation be a GIRL!!!
Ok, I know, ooooh gasp Midas you are SICK and EVIL!!! No WAY could I do anything like that!!
Well, if you REALLY believe that your product can get children to eat healthy and AVOID these horrendous diseases then "I" say it is "YOUR" duty to put it out there and MAKE those parents take action.
Isn't the life of a parent's child worth $14.95 to save them? Isn't their peace of mind knowing that their child will be healthy and not sick worth $14.95?
If you sugar coat this LP there will be NO SENSE OF URGENCY to buy the product. DANGER is one the best known motivators to action. The news knows this well.
Also, people may SAY they are squeamish but the majority watch races for crashes and rubber neck on the road while driving by and accident. So get over using gruesome media to HELP someone take action that can PREVENT such a misfortune in their lives.
Ok, 15 minutes is enough on this. LOL
You now have another possible way to think about promoting this.
Be sure to have BIG "Buy Now" or "Get it Now" buttons through out the copy at points where it FEELS like they would want to stop the fear that is welling up in them. Lulz
A well written DANGER/FEAR LP will have most of the clicks happening between the 30% and 70% mark on the page. Rarely are the clicks happening at the top or bottom of the page.
Hell, if you follow my suggestions here and get some really Gorey pics and or Video up, that thing just might go VIRAL on you!! Lulz
Keep track of your visitor's time on the page to get an idea of just how much of the copy is being read at first. You can then make some copy tweaks if people are hitting and running.
I would also suggest that you ditch the strike out price and just offer it for $19.95 instead. I don't care for strike-outs, makes the product look damaged/inferior. Plants the possible thought of, "What's wrong with it that it is marked down?" Unless you can give a GOOD reason for the mark down, DON'T USE ONE!! PERIOD!!! (Hot Button with me!! Lulz)
...................................................................................................
An example of a GOOD reason for a marked down price is if you are offering a NEW product and the old one is a prerequisite to using the new one. Then your reason is simple, since you want everyone to have access to the first product in order for them to get the MOST BENEFIT from the NEW one, you are making it EASIER for everyone to OWN the first product at this time.
Usually do this a few weeks before launching the New Product. Be sure to keep track of the people who purchase during this time and then at Launch Time, email them a link to a SPECIAL PAGE that will allow them to get your New Product at a special rate.
Be sure to have the MAIN LP up with a FULL PRICE for the product.
Then email the people who purchased the product prior to that pre-launch mark down period and offer them a reduced rate on the New Product as well. BE SURE that it is LOWER than the reduced rate for the pre-launch people. (People have a way of getting links to special offer pages and you don't want anything contradictory to get out about your product's pricing.)
..............................................................................................
(Ok, off tangent and back to topic. Lol )
$5 extra dollars for you at the initial offering and then LATER if sales were to start falling off you would have the option to discount it at that time. Then you will also have PROOF in the Google's cached pages that it really did sell for a higher price
Heck, even split test the FEAR/DANGER against a warm and fuzzy page if you like. I personally think that warm and fuzzy will not get it done though.
I'll check on your page in a few weeks and see what you decided to go with.
Mom, dad, stop killing me! (Reminder for me!! Lulz)
Peace Out!!!
P.S. Amanda11 is a parent and has commented on how he enjoys my posts so much that he would have Gay Sex with me. Maybe he will retract his offer to have gay sex with me if he sees this post!!
LULZ!!!
P.S.S. I have two daughters and a grandson. So no PM arbitrage from the other parents here please. ROFLMAO!!!!
