Niche research

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Xrproto

Xrproto

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Aug 1, 2006
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I’ve been looking into a new niche and I was researching the keywords by using Overture (don’t have Word tracker yet) when a question popped into my head that I haven’t been able to find an answer to.

How many times a day/month does a keyword/phrase have to be searched for it to be worth targeting that niche?

For example, say that I looked up a certain keyword/phrase up in Adwords to find an estimated CPC and that was $30 (is that good?). Now I head over to Word tracker or Overture to see how often that keyword/phrase is searched what would make it worth pursuing, minimum/maximum?

Also, how does a higher CPC showing in Adwords correlate with earnings with Adsense? (I looked but can’t find).
 


Well it's not that easy. First of, that maximum average of $30 may be just the top bid, estimate it and set a maximum cpc to $29.99 and see what the next amount under $30 will be. If it's high too, there are probably a couple of high bidders, continue like this to make sure there are quite some. Then you need to know how hard the competition is. Will you buy adwords yourself? Then you will have to pay alot too. Are there to many authority sites for the keywords it may be very hard to rank good for in SE:s. But as long as you CAN get traffic in some way and the bids are this high. Well I would go for it.

No one knows how many % google takes from the adwords bids, I would guess 50% though.

Why has no one tried to find this out? Just buy som freaking ads, ask a friends to make a site about it and click on his ads and see what he earn ;) Or do it all yourself ^^
 
Thanks, I thought checking aswords was used as a defining source to see if a Niche was worth it. I didn't think that until I read that thread in Aff Marketing section about great Niche finding idea, I didn't use wikipedia but used the general idea.

I won't being using adwords to start & I'm not worried about the competition because of my approach to the topic. I guess there is only one true way to find out and that's to slap it on the web and work hard on it. :)
 
The post below is pretty basic if you've built niche sites before - I don't know if you have or not. :)

I approach niche hunting by looking at both the SE traffic and the CPC on Adwords. I've have had many sites that make good money with low CPC because the traffic is high, and I've had others with high CPC and low traffic that make little money.

A good strategy once you make the site is to make a site with several niches as subpages:
Main niche (one with most traffic)
-- Niche 2
-- Niche 3
-- Niche 4

As for the numbers, I like keywords that have several hundred searches a day for the main niche and then I use the other keywords as sub niches. Remember that overture is the number of searches in Yahoo!, the searches you will get in Google will probably outnumber that by a wide margin.

Why has no one tried to find this out? Just buy som freaking ads, ask a friends to make a site about it and click on his ads and see what he earn Or do it all yourself ^^
Click to expand...

From what I understand, smart pricing makes it different for everyone.
 
Thanks, that gives me a better idea of how I should approach it. I haven't built any niche sites before but that won't be the chase soon.
 
joe said:
From what I understand, smart pricing makes it different for everyone.
Click to expand...

I thought that smart pricing is what decides which ads will be shown based on what will pay most for the publisher by the formula ctr*ppc.
 
Well I guess it's how like I say but the problem is that you don't get higher ctr that google counts with. They are supposed to have some system also which monitors which sites converts the best, but I dont know.
 
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