Newb asking for PPC direction-

[Junaid0]

I've learned the basics of making keyword lists... This should help noobs, but most people will understand where i'm going with this....

I can target long tail keywords and can make lists thousands of keyword phrases long in less than a day... Well now, I could do it in 10 minutes

However, I cannot figure out how to monetize this. I made a regional campaign for a professional service on adwords with 8500 keywords (2000 keywords/adgroup, multiple adgroups, all adgroups have same ads)... Great, but how do I go about scaling this or using it with affiliate offers?

I can target "size 9 nike insole", "size x x insole", etc... until I have a keyword list that is larger than the keyword limit for one adwords account... and set the bid at $.05... However, what if the search volume is too low for 50% of my keywords, what about 80%, 90%?

So now, do I just pick a niche and go with it?

From the above example, i would target long tale searches for:

"size 10 'make/model'"
"buy 'make/model'"
"'make/model online"

I would have 200 different "makes/models" and 50 different "buying modifiers." This put together would create a list of 10,000 long-tail keywords. How do I go about grouping the keyword phrases? create 200 different adgroups, one for each model, and create ads targeting that model?

Now I'm having trouble programming the landing page. Would I create a different landing page for each make/model? Thus creating 200 different landing pages? I know there is a way to create "dynamic php" landing pages that change depending on the ad copy they click (I don’t know how to do it, yet)... but I do not want to have 200 different ad copies, do I? This would mean 200 different adgroups? Could I created the ads with {long-taile keyword phrase} in line 1?

Title: Hot deals at amazon
Line 1: [long tail keyword]
Line 2: You need to checkout this sale!
MyDynamicLandingPage.com

This would allow me to have only 4 adgroups instead of 200. And only 1 landing page...
So, now someone point me in the right direction...

 

[HookUPcom]

Yes, you can pass this via javascript, however, your biggest problem is going to be quality score with Google, because Google is looking to see if you have anything on that page that relates to the key phrase. You can also create thousands of pages like you are talking about using PHP. It's pretty simple... You just need someone that can do it. The more unique content you can create, the better. IMO.


To see how your competitors are doing it, Google: site:whateverdomainname.com and look for unique pages similar to what you are talking about.

Good luck.

 

[RYPMarketing]

I would use the Google keyword research tool to make your ad groups. Honestly, I would start over on the ad groups. Type "google keyword tool" into the search engine & you'll find the tool. Type in a keyword like "nike shoe". You can change your matchtype to "Exact" & then click https://adwords.google.com/select/KeywordToolExternal#"Global Monthly Search Volume". You can now see what actually gets searched for & how many times, competitivenss, etc. This will allow you to choose which keywords are the best to actually use in your campaign.

If you have a lot of keywords in your adgroup that don't get any clicks or even impressions, they will drag down the overall CTR of the adgroup. This isn't good, so you should avoid this by only using keywords that are A) Being searched for & B) Are revelant to your site.

 

[ebizstrategies]

a rule that I have already tried to adhere to, the keyword phrase searched on needs to me exact (as possible) to the ad title (as well as in the body and/or display/desination URL) and the landing page title to ensure the best user click rate as well as your ad score.