New SEO company - Disclaimers/Legal issues

csman77

New member
Oct 31, 2010
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I am starting a SEO company that will mostly provide backlink building services, and some SEO consultation. Now while we are taking precautions to safeguard our customers, I am wondering what we can do to protect ourselves from legal action if a customer was to get de-indexed or experience negative results and attempt to blame it on our service.

It looks like most backlink service companies usually just have some sort of disclaimer on the bottom of their site, is this enough to prevent a lawsuit?

Please let me know your experiences or where you received your legal advice around this.
 


You can't ever prevent a lawsuit. Anybody can sue you for anything. Only thing you can try to do is prevent yourself from losing. You need to contact a lawyer, there's two here, Mont and aaronklaw that know this business. Who are you offering the SEO services to? Real businesses? If you so, you should get contracts written up and signed. I know Aaron offers contract writing services.
 
90% of our work will be building backlinks to bloggers websites, some of these will be real businesses, but most will just be your "average" internet marketer. Thanks for the response.
 
lol... they wouldn't come close to winning in court if they agree to your methods of automation. We list all of our methods in a large list (3 pages long) and most read the first few that say blog posts, videos, social bookmarks, twitter shit, etc. and don't get to 70% in where it says we may use automation to link to these links or directly to the site. Then it's back to the good stuff. Don't slide it in as #100 of 100 because they will see that and ask wtf it is.

Now if it goes to court, point your finger to it and say I told him. We can't help it Google changes. It has more to do with the way the users interacted on the site or "lack of interaction" that led him to being deindexed or losing ranking. My methods were proven and I can show case studies as examples.

Hopefully you have case studies for the company and to show clients. If not, stop now.
 
lol... they wouldn't come close to winning in court if they agree to your methods of automation. We list all of our methods in a large list (3 pages long) and most read the first few that say blog posts, videos, social bookmarks, twitter shit, etc. and don't get to 70% in where it says we may use automation to link to these links or directly to the site. Then it's back to the good stuff. Don't slide it in as #100 of 100 because they will see that and ask wtf it is.

Now if it goes to court, point your finger to it and say I told him. We can't help it Google changes. It has more to do with the way the users interacted on the site or "lack of interaction" that led him to being deindexed or losing ranking. My methods were proven and I can show case studies as examples.

Hopefully you have case studies for the company and to show clients. If not, stop now.

Yep, we do have case studies to show that our methods do work. Do you have customers check a box or display a page that says by ordering they agree to the terms of service?
 
Yep, we do have case studies to show that our methods do work. Do you have customers check a box or display a page that says by ordering they agree to the terms of service?


They sign on the dotted line...