There are handy tools right in the AdSense publisher console that can help you boost your earnings. One of these tools is Google AdSense Custom Channels. Curious? Well, it gets better. Spoiler: Advertisers LOVE it.
So what are Custom Channels?
In a nutshell, Google AdSense Custom Channels is a reporting tool on steroids and a great way to organize your ad inventory. But the best part is that Custom Channels turn your ad inventory into targetable for advertisers. Which can, in turn, increase your AdSense CPCs and revenues, creating higher competition for the premium ad real estate you offer.
Analytics and A/B Testing
By grouping ads into channels you can benchmark performance of ad sizes, placements on the page, colors, pages they appear on, user device used, surrounding content, and other factors.
For example, custom channels allow you to create reports for specific ad units and analyze them So take a text ad and analyze how it performs in comparison with image ads in that same placement.
This allows you to isolate other factors that affect performance and create a laser pinpointed A/B test.
How do you know which section of your blog is bringing in more ad earnings?
You can create Custom Channels for each of the sections and track the RPM for the pages in the section.
How to make your ad inventory targetable for advertisers using AdSense custom channels
In addition to giving you a powerful A/B testing and analytics tool for your AdSense inventory, Custom Channels make your online assets targetable to advertisers through Google Adwords.
And this is great for everyone
Read the post here: https://goo.gl/HoZVCO:stop:
So what are Custom Channels?
In a nutshell, Google AdSense Custom Channels is a reporting tool on steroids and a great way to organize your ad inventory. But the best part is that Custom Channels turn your ad inventory into targetable for advertisers. Which can, in turn, increase your AdSense CPCs and revenues, creating higher competition for the premium ad real estate you offer.
Analytics and A/B Testing
By grouping ads into channels you can benchmark performance of ad sizes, placements on the page, colors, pages they appear on, user device used, surrounding content, and other factors.
For example, custom channels allow you to create reports for specific ad units and analyze them So take a text ad and analyze how it performs in comparison with image ads in that same placement.
This allows you to isolate other factors that affect performance and create a laser pinpointed A/B test.
How do you know which section of your blog is bringing in more ad earnings?
You can create Custom Channels for each of the sections and track the RPM for the pages in the section.
How to make your ad inventory targetable for advertisers using AdSense custom channels
In addition to giving you a powerful A/B testing and analytics tool for your AdSense inventory, Custom Channels make your online assets targetable to advertisers through Google Adwords.
And this is great for everyone
Read the post here: https://goo.gl/HoZVCO:stop:
